tactic

tactic

Commenters, We Want You Back

techcrunch.com
UPDATE: Hold tight. Launch bugs. It was early 2011 and TechCrunch’s comment section was overrun with trolls. Bullies and asshats were drowning out our smart commenters. We hated our commenters because, well, they hated us. So we rolled out Facebook Comments in an attempt to silence the trolls — by removing...
Commenters, We Want You Back

RIM And Nokia Make Nice. But Has The Sun Already Set On Their Businesses?

www.fastcompany.com
Two of the cell phone world's most embattled former giants have set aside their differences to better compete against Apple and Google. Neither Nokia nor RIM can be said to be doing particularly well right now--though they are both desperately fighting against the iOS and Android smartphone phenomenon that...
RIM And Nokia Make Nice. But Has The Sun Already Set On Their Businesses?

Case study: FBX ads result in more sales when combined with Facebook Ads API

www.insidefacebook.com
E-commerce customers who were targeted with Facebook Exchange remarketing ads after first seeing a traditional Facebook ad generated 89 percent more in sales revenue than customers who entered the remarketing pool through non-Facebook channels, according to a study by Nanigans. In a four-month study of an online retailer that generated $1.2 million in...
Case study: FBX ads result in more sales when combined with Facebook Ads API

Five “Old School” Tactics That Could Ruin Your Sales Page

www.copyblogger.com
Despise long sales letters, yellow highlighters and blood-red, hype-laden headlines? These tried and true copywriting tactics are proven winners at converting “cold” traffic into paying customers – and $10,000-a-page copywriters use them without hesitation because they appeal to the baser instincts of the easily swayed. They may be embarrassing...
Five “Old School” Tactics That Could Ruin Your Sales Page

A sign of the times: The UK government turns to Flickr to help catch £765m tax fugitives

thenextweb.com
HM Revenue and Customs (HMRC) has posted to Flickr the photos of 20 individuals that have collectively defrauded the UK government of £765 million ($1.2 billion), BBC reports. If you’ve got a bad feeling about that new couple next door, you might want to check the HMRC photo stream to see...
A sign of the times: The UK government turns to Flickr to help catch £765m tax fugitives

Google’s antitrust complaint vs. Microsoft and Nokia escalates patent battle

www.geekwire.com
Google said Thursday that it has filed an antitrust complaint against Microsoft and Nokia in Europe, the latest move in a high-stakes dispute among the companies over patents. The complaint targets the sale of about 2,000 patents by Microsoft and Nokia to MOSAID Technologies, an intellectual property licensing firm that focuses...
Google’s antitrust complaint vs. Microsoft and Nokia escalates patent battle

Visualized: AT&T's network-boosting Small Cell

www.engadget.com
WiFi used to be the only somewhat reliable way for a carrier to plug up holes in its network coverage. It's a tactic AT&T's used to great effect in many metropolitan areas where it offers wireless service. But short of acquiring more spectrum -- a costly and time-consuming process...
Visualized: AT&T's network-boosting Small Cell

The Three Most Underrated Internet Marketing Strategies Of 2012

marketingland.com
In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that everyone is trying. But some of the most effective methods are relatively unsung. They just chug along and deliver results. Email Marketing Email is the...
The Three Most Underrated Internet Marketing Strategies Of 2012

Retargeting Is Just Phase One

battellemedia.com
The post Retargeting Is Just Phase One appeared first on John Battelle's Search Blog.Toward the end of the year, annual predictions come out (I’ve been guilty of this for nearly ten years now). I was perusing these from Triggit founder Zach Coelius, and his ninth one hit me right between...
Retargeting Is Just Phase One

Symantec may have identified a botnet string of Android apps

venturebeat.com
Symantec claims to have found a string of “malicious” applications in the Android app store that resemble botnets. According to a blog post by the company, these applications are pushing out a type of malware called Android.Counterclank, which is said to be related to a botnet-like virus called Android.Tonclank....
Symantec may have identified a botnet string of Android apps

Chartboost one year on: 4 billion sessions a month, 8,000 apps

www.insidemobileapps.com
Mobile game cross-promotion service Chartboost is celebrating its first birthday by revealing new information about the size of its network. The service now drives more than 4 billion game sessions a month across over 8,000 mobile games. The service, which bills itself as an alternative to traditional mobile advertising, allows...
Chartboost one year on: 4 billion sessions a month, 8,000 apps

Alibaba Group Launches Daily Deals Site Juhuasuan Overseas In Hong Kong & Taiwan

techcrunch.com
Alibaba Group announced that it has launched Juhuasuan Overseas, a combination of C2C retail platform Taobao Marketplace and group shopping site Juhuasuan, in Hong Kong and Taiwan. Juhuasuan Overseas will offer merchandise and services from selected Taobao sellers in the same daily deals format as the original Juhuasuan, which is...
Alibaba Group Launches Daily Deals Site Juhuasuan Overseas In Hong Kong & Taiwan
Facebook tests automatic 'Photo Sync' uploads on Android

How to spot bogus Black Friday deals

www.pcworld.com
Black Friday can be a bargain hunter's bonanza, but smart shoppers know the biggest over-hyped shopping day of the year can also be treacherous. Not only can things get downright nasty between shoppers fighting over low-priced toaster ovens, but retailers pull out dirty sales tricks you will want to...
How to spot bogus Black Friday deals

Blogger calls foul on YouTube's copyright claims system after trolls try to collect her name and address

thenextweb.com
A loophole in YouTube’s copyright infringement notification system is allowing Internet trolls to file copyright claims against video uploaders, forcing them to either provide their personal information or sit by as their videos are taken down. Blogger “girlwriteswhat” called attention to the tactic after being on the receiving end of multiple...
Blogger calls foul on YouTube's copyright claims system after trolls try to collect her name and address

Dropbox enables two-factor verification in "experimental build"

arstechnica.com
Roughly a month after Dropbox said it would offer two-factor authentication, the cloud-based storage company has quietly done so in an experimental build of the application. In the wake of the Mat Honan hack and Dropbox’s own security problems, the company seems to have taken a stronger tactic for hardening user accounts. In...
Dropbox enables two-factor verification in "experimental build"

Framing Landing Pages In The Bigger Picture

searchengineland.com
It’s wonderful that landing pages have become so widely known, at least in search marketing and conversion optimization circles. They’re a well-honed tactic that everyone in our space understands. Want to improve your conversion rate on search campaigns? Direct your clickthroughs to... Please visit Search Engine Land for the full...
Framing Landing Pages In The Bigger Picture

REVEALED: Spammer Earns Thousands Per Day On Pinterest

www.businessinsider.com
An anonymous 24-year-old spammer is making thousands of dollars per day posting on Pinterest. As reported by The Daily Dot, the spammer -- who identifies himself only as Steve -- has been using a combination of spambots and Amazon affiliate accounts to make as much as $1,900 a day....
REVEALED: Spammer Earns Thousands Per Day On Pinterest

Will Apple's New Design Approach Kill The Luster Steve Jobs Loved ?

readwrite.com
Luxurious stitched leather. A fine wood grain you can almost feel. An old-fashioned microphone. If you use Apple devices, expect to encounter less of this kind of thing decorating your apps and operating system. After Monday's big executive shakeup at the company, the interface design principles employed in the company's...
Will Apple's New Design Approach Kill The Luster Steve Jobs Loved ?
Is This Nintendo Knock-Off The Worst iPhone App Ever?

Apple Had 69% Of The Tablet Market Last Quarter (AAPL)

www.businessinsider.com
Last quarter saw a new record in tablet sales. Apple, naturally, held the market-share lead, according to a new report by ABI Research. Tablet makers sold 25 million devices from April to June and are on track to sell between 102 million to 110 million units in 2012, most of...
Apple Had 69% Of The Tablet Market Last Quarter (AAPL)

Here are the 10 patents Yahoo is using to sue Facebook (and what they really mean)

venturebeat.com
With Facebook getting ready for its IPO, Yahoo has decided to sue over patent infringement. Yahoo used the same tactic against Google in the run up to their IPO, pocketing a helping of the search engine’s pre-IPO shares. Yahoo’s new CEO, Scott Thompson, is reportedly the one driving this aggressive strategy,...
Here are the 10 patents Yahoo is using to sue Facebook (and what they really mean)

What Makes A Great Infographic? 8 Experts Weigh In

marketingland.com
As you may have noticed, using infographics for content marketing is an incredibly popular tactic right now. Infographics are being used to illustrate a range of different information, including new employee announcement, data visualization, humor and education. However, with the widespread use of... Please visit Marketing Land for the full...
What Makes A Great Infographic? 8 Experts Weigh In

Everybody With A Maps App Is Piling On Apple

searchengineland.com
It’s a marketing tactic that’s about as old as time itself: When a competitor stumbles, you turn it into opportunity for self-promotion. That’s certainly been the case since the Apple Maps app stumbled out of the gate a week ago on iOS 6. Bing is the latest competitor to call...
Everybody With A Maps App Is Piling On Apple

90 Days of Killing Cyberlockers: 50 Dead, More Than 500 Injured

torrentfreak.com
During the summer, adult industry businessman Robert King embarked on an extremely aggressive anti-piracy project. Known online as AdultKing, the Australian-born 45-year-old said he would make it his mission to damage or destroy what he described as “the bad players” in the cyberlocker market. “What I hope to achieve is...
90 Days of Killing Cyberlockers: 50 Dead, More Than 500 Injured

Why Magazines Are Using Digital To Boost Prices, Not Bolster Innovation

readwrite.com
Well, this is disappointing. As magazines make the transition from print to pixels, some publishers are using the move as an opportunity to jack up their prices - in some cases, to more than they were charging for print editions. And that's for tablet versions that are too often crappy...
Why Magazines Are Using Digital To Boost Prices, Not Bolster Innovation

Romney using targeted Google ads to zing Obama around the net

thenextweb.com
Oh my, this is fun. Today, in case you missed about 16,000 news stories, the President gave the commencement address at Barnard College. His likely contender, Mitt Romney also recently gave a commencement address, at Liberty University. Now, that’s just standard American politics. Here’s where things get interesting: according to a report...
Romney using targeted Google ads to zing Obama around the net

Apple Now Locking Screenshots for Submitted Apps, Shutting Down Popular Scam Tactic

www.macrumors.com
Apple today announced on its Developer Portal that screenshots added to app descriptions will be locked in place once an app has been approved. Beginning January 9, app screenshots will be locked in iTunes Connect once your app has been approved. New screenshots may be uploaded when you submit a...
Apple Now Locking Screenshots for Submitted Apps, Shutting Down Popular Scam Tactic

House votes down plan to block employers from Facebook snooping

news.cnet.com
Democrats invoke current online furor over employers asking for Facebook passwords to stall an unrelated GOP-backed reform effort. The delaying tactic doesn't work. [Read more]...
House votes down plan to block employers from Facebook snooping

Tactic for combatting distraction

blog.penelopetrunk.com
Tactic for combatting distraction
× Just a test of the new info bar. What do you think?