target audience

target audience

Repinly gives you insight into the most popular content on Pinterest

thenextweb.com
As Pinterest’s growth show no signs of slowing down, a whole slew of third party applications and sites built around the social network are vying for ‘pinners’ attention, and Repinly is the latest one to make it on to our radar. Repinly is a Pinterest directory which makes it easy...
Repinly gives you insight into the most popular content on Pinterest

NewsWhip Spike: A powerful tool for tracking the world's top trending news stories

thenextweb.com
We first covered NewsWhip last September, a new online tool that mines Twitter and Facebook to find the hottest news right now. As we noted at the time, NewsWhip takes a dash of Flipboard’s approach and adds a pinch of Tweetmeme, to surface key news stories based on current sharing...
NewsWhip Spike: A powerful tool for tracking the world's top trending news stories

Android smartphone activations hit 331m in Q1 2012, says report

thenextweb.com
On the same day Google’s head of Android Andy Rubin took a rare foray onto Twitter to rebut claims that he’s leaving Google whilst simultaneously declaring its latest activation figures, a new report from MarketResearch.com indicates that Android smartphone activations passed 331m in the first quarter of 2012. Rubin is...
Android smartphone activations hit 331m in Q1 2012, says report

Don’t call it a beta: Microsoft to unveil Windows 8 Consumer Preview on Feb. 29

venturebeat.com
Microsoft’s long-awaited Windows 8 release for public testing will be unveiled at a press event in Barcelona on February 29, tying in with the Mobile World Congress occurring at the same time, the company announced today. Originally referred to as the Windows 8 beta, the release will instead be...
Don’t call it a beta: Microsoft to unveil Windows 8 Consumer Preview on Feb. 29

Wanna Access Your Windows Desktop Anywhere Before Windows 8? WorldDesk Says It Has The Answer

techcrunch.com
With Windows 8, Microsoft is introducing more portable, cloud compatibility in the form of Windows To Go, but what about those seeking a solution today that works on devices running Windows 7? WorldDesk claims to have an answer. The Northern Irish-founded, now Menlo Park-based company has launched a new virtualization...
Wanna Access Your Windows Desktop Anywhere Before Windows 8? WorldDesk Says It Has The Answer

Sony's Wonderbook is PS Move-augmented reading, launches with J.K. Rowling's 'Book of Spells'

www.engadget.com
If you were wondering what Sony planned next for the PS Move, the answer is apparently... books. Just displayed at its pre-E3 press conference, Wonderbooks will let users turn physical books into the best pop-up adventure of all time. As seen in the presentation, it could project images onto...
Sony's Wonderbook is PS Move-augmented reading, launches with J.K. Rowling's 'Book of Spells'

Does Every Startup Need a Slogan?

www.readwriteweb.com
You’ve got a great name for your startup. What’s next? Before you design your logo, website and other marketing materials, it’s time to create a company slogan or tagline. Like Apple’s “Think Different” or Nike’s “Just Do It,” a great slogan inspires, motivates, informs and persuades. So how do...
Does Every Startup Need a Slogan?

YouTube to spend $200 million more on professional videos

news.cnet.com
The site initially spend $150 million to acquire talent for original programming, and now wants to market it more effectively to the target audience. [Read more]...
YouTube to spend $200 million more on professional videos

Content is No Longer King

allthingsd.com
“Content is king” has been a long-lived mantra of media. And in the 1990’s and early 2000’s, it was true. But over the last several years, the Internet has upheaved the aphorism. It used to be that media was linear. And in that world, content and distribution were married. The...
Content is No Longer King
Make your business’ data pretty with Roambi’s new iPad app platform
First Look: Want To Know Who Got Funded? WhoGotFunded.com Has Got You Covered

Apps Rush: Instagram, Figure, Ice Age Village, Discovery News, Pepper, Times Crosswords, Peppa Pig and more

www.guardian.co.uk
What's new on the app stores on Thursday 5 April 2012A selection of 26 new apps for you today. 26!InstagramApps Rush has one day off, and photo-sharing app Instagram not only launches on Android, but racks up 1m downloads in its first day on Google's Play store. It has the...
Apps Rush: Instagram, Figure, Ice Age Village, Discovery News, Pepper, Times Crosswords, Peppa Pig and more

TubeMogul Pitches Brand Safety With PageSafe, A Tool To See Where Ads Really Appear

techcrunch.com
Media agencies want to ensure that their ads are only seen in the best light… But a lot of times, the networks they use to distribute those ads don’t do a good job of distinguishing between good content or bad content, or where an ad appears. That’s why video ad...
TubeMogul Pitches Brand Safety With PageSafe, A Tool To See Where Ads Really Appear

YouTube Introduces Face-Blurring Tool

www.fastcompany.com
YouTube's newest feature is a one-click face scrambler for uploaded videos. The target audience? Syrian activists... and soccer moms who don't want their child's face online.Citizen reporters in war zones and unfree societies around the world, from Syria to Zimbabwe, have embraced YouTube. YouTube has now launched a new tool...
YouTube Introduces Face-Blurring Tool

Lab42 Taps Social Networks For Market Research, Raises (Almost) $1M

techcrunch.com
Lab42, a startup that helps agencies and other businesses conduct market research, says it has raised “just under” $1 million in funding. President Gauri Sharma pitches Lab42′s services (which involve targeted surveys conducted over social networks) as new way to conduct research. One big difference: It’s faster and cheaper than...
Lab42 Taps Social Networks For Market Research, Raises (Almost) $1M

Israel's UppSite Raises $2.1 Million For Its Simple Website-To-App Conversion Service

techcrunch.com
There’s no shortage of services that will take your blog or your content and build an app out of it (our own Sarah Perez worked up a hefty Google Doc full of them a while back) but Israeli startup UppSite thinks theirs is a faster, simpler solution for the masses....
Israel's UppSite Raises $2.1 Million For Its Simple Website-To-App Conversion Service

Fight My Monster Borrows From The Angry Birds Playbook – Merchandise And Movies Up Next?

techcrunch.com
In a move that borrows from the Angry Birds playbook, quite literally, Fight My Monster – the so-called ‘Moshi for boys’ – has appointed licensing heavy-weights Russell Binder and Dimensional Branding Group to represent the brand globally and, presumably, to begin exploring merchandising options. Binder’s Striker Entertainment actually claims Angry...
Fight My Monster Borrows From The Angry Birds Playbook – Merchandise And Movies Up Next?

Sprout Social Releases Queue and ViralPost To Help Clients Better Reach Their Audience

techcrunch.com
Sprout Social, a social management and publishing tool suite, released Sprout Queue and ViralPost today, estimating that the new features will help brands increase engagement with social content by 30-40%. Sprout, founded in 2010, offers users tools for social media monitoring and engagement, a “smart inbox” that combines social feeds,...
Sprout Social Releases Queue and ViralPost To Help Clients Better Reach Their Audience

Apple chooses design over recyclability. Will anyone notice?

gigaom.com
Last month Apple asked that the standards group EPEAT (Electronic Product Environmental Assessment Tool), which is responsible for rating the recyclability of electronics products drop it from its rankings. The group, which is funded by the EPA, complied. It means that 39 Macs, MacBooks and monitors that were previously EPEAT...
Apple chooses design over recyclability. Will anyone notice?
Flurry's Personas platform uses analytics to target apps at consumers
Striiv pedometer goes wireless, gets social

How top beauty brands seduce you with emotional design: A UX study

thenextweb.com
Usabilla, a usability startup located in the heart of Amsterdam, has been studying the emotional pull of beauty brands with their own design software. After a comprehensive case study, the team has managed to shed some light on how beauty companies use color, emotion, trust and social responsibility to pull at our...
How top beauty brands seduce you with emotional design: A UX study

Facebook pages now display top related articles and videos based on users' Open Graph activity

www.insidefacebook.com
Page owners and fans can now view the most popular videos and news articles about a topic by visiting the brand or public figure’s Facebook page. In the “posts by others” view of Timeline, some pages have “news” and/or “video” modules that shows what users have been reading and watching...
Facebook pages now display top related articles and videos based on users' Open Graph activity

The Microsoft-Yammer acquisition is a go, with a $1.2B pricetag

venturebeat.com
Microsoft has officially removed the final veil to reveal its planned acquisition of Yammer for a tidy $1.2 billion in cash. We’ve been hearing rumors about this deal for a week or two; the Redmond-based Windows maker has now issued an official statement on the acquisition, complete with a...
The Microsoft-Yammer acquisition is a go, with a $1.2B pricetag

SAP chief executive talks about what the company can do for consumers, small businesses

www.washingtonpost.com
SAP has been synonymous with enterprise software for many years, but the company has taken some recent steps to broaden its target audience. A new ad campaign highlights how SAP can help smaller businesses and entrepreneurs. The company also has launched its first consumer app, Recalls Plus, which is being...
SAP chief executive talks about what the company can do for consumers, small businesses

Look At How Big A Difference Cleavage Makes When Selling Things Online

www.businessinsider.com
The folks at landing page optimization firm Ion Interactive ran a test to see what the best layout was for Thirst of Night, a game where you get to build a new vampire civilization. They posted the results on Ion's blog. It tested these three layouts on the game's...
Look At How Big A Difference Cleavage Makes When Selling Things Online

Toshiba Satellite P855 glasses-free 3D laptop hands-on (video)

www.engadget.com
Remember that glasses-free 3D Qosmio F750 (aka F755 in the US) gaming laptop we saw last year? We're not sure how many of them Toshiba has sold, but the company's PR folks tell us they've been popular enough to justify a further 15.6-inch glasses-free model -- a Satellite P855,...
Toshiba Satellite P855 glasses-free 3D laptop hands-on (video)
YouView is finally on sale: 7 reasons why it may fail
Advertising to predictable old men just got easier: Twitter adds ads to BlackBerry
ASmallWorld launches mobile app for invite-only social network
× Just a test of the new info bar. What do you think?