target market

target market

Forget reward points: AmEx gives users Farmville cash

Is self-heating food the future?

www.guardian.co.uk
There's definitely a market for self-heating food, but will the recently rebranded Hotcan crack it?So there are these tins that heat themselves up. HotCan. "No microwave. No kettle," they seem to scold from the label. They've been around for 30 years but the company has just started to promote them...
Is self-heating food the future?

LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

blog.hubspot.com
Social media can be a huge contributor to a company's lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead...
LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]

Survey: People Largely Negative About Google’s Personalized Search Results

searchengineland.com
Earlier this month market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that... Please visit Search Engine Land...
Survey: People Largely Negative About Google’s Personalized Search Results

SortBox Replaces Email As A New Way To Review Job Applicants

techcrunch.com
With a down economy, and an overwhelming number of job applicants to any open position (well, maybe not in tech startups, but everywhere else), there’s a real need for tools that help businesses better sort through their over-crowded inboxes to find the best candidates from among thousands of emails with...
SortBox Replaces Email As A New Way To Review Job Applicants

6 Ways To Make Freemium Work For B2B Products

readwrite.com
Guest author Anthony Smith is CEO of Insightly. You may have read a lot of articles last year about why the so-called "freemium" model doesn't work for most consumer-oriented companies. And it's true; offering a base-level product for free to gain visibility and marketshare and then converting a subset of...
6 Ways To Make Freemium Work For B2B Products

Discoverly Nabs $750K From Salesforce, Bessemer, And Others For Stealthy Social Enterprise App

techcrunch.com
Discoverly, a San Francisco-based startup building a social enterprise tool, has raised $750,000 in a seed round and is opening up its product to private beta testers. The company’s slate of investors is impressive: Salesforce, Bessemer Venture Partners, Atlas Venture, Great Oaks, Stocktwits founder Howard Lindzon, Yammer product chief Jim...
Discoverly Nabs $750K From Salesforce, Bessemer, And Others For Stealthy Social Enterprise App
Developer says Twitter should shut him down. He may be about to get his wish
BII MOBILE INSIGHTS: These Mobile Marketing Stats Will Blow Your Mind

Maybe Those Chromebooks Weren't Such A Crazy Idea After All

techcrunch.com
When Google launched its Linux-based Chrome OS in early 2010 and its Chromebook pilot program later that year, most pundits didn’t quite agree with our own MG Siegler’s premise that Google had dropped a “nuclear bomb on Microsoft.” A few years later, it sure doesn’t look like Microsoft has much...
Maybe Those Chromebooks Weren't Such A Crazy Idea After All
"Uber for airplanes" BlackJet takes to the skies with celeb investors including Ashton Kutcher
Pick1 Raises $1 Million For Opinions Database
BillGuard Launching New Platform to Make Settling Card Disputes Easier
Shopmox Debuts A “Flipboard For Shopping” On The iPad

Confused Samsung Debuts Attack Ad on Executives

www.patentlyapple.com
Samsung doesn't like the trend that's putting Apple's iPhone back on top last quarter and so their marketing attack dogs thought it was time for another Galaxy vs. iPhone ad. The trouble with their ad is that it could be shooting themselves in the foot. Making executives look stupid for...
Confused Samsung Debuts Attack Ad on Executives
How To Be Relevant On Twitter Without The Help Of Influencers

Coastal Investors Marvel at Pinterest’s Target Market: ‘Regular People’ in Flyover Country

www.betabeat.com
via LinkedIn Pinterest, the only hockey-stick startup with the distinction of being embraced by women and Mormons, gets the full New York Times treatment today with a profile by Jenna Wortham, well-timed to the clusterfuck hullabaloo currently underway in Austin. While other startups clamor over themselves to preach to the...
Coastal Investors Marvel at Pinterest’s Target Market: ‘Regular People’ in Flyover Country

Stripe Joins Square In Taking Payments International

www.businessinsider.com
There's a Canadian flag hanging in the window of Stripe, a hot online-payments startup which just raised $20 million from Sequoia Capital and other investors. That's because, Stripe cofounder Patrick Collison told Business Insider, he's taking the business international--expanding first to Canada, then other countries. Stripe's not the only payments...
Stripe Joins Square In Taking Payments International

Shutterstock announces 'Offset,' a new high-end marketplace for stock photos

thenextweb.com
New York-based stock photography marketplace Shutterstock has announced plans to launch a new service, dubbed Offset, which will offer premium, high-end stock photos and illustrations through a new marketplace. According to Shutterstock, Offset’s content is “in an entirely new caliber” with the sort of images that you’d use as a...
Shutterstock announces 'Offset,' a new high-end marketplace for stock photos
A fast NAS with class: 5 months with the Synology DS-412+

The Startup Rundown: Next Jump Brings Technology Into More NYC Classrooms, Behance Gets an Upgrade

www.betabeat.com
The new Behance HOP SCOTCH. New York City based Next Jump, a company that strives to better match consumers with businesses, has raised over $500,000 to bring technology into more than 750 classrooms. The campaign, which started late last year, funds projects submitted through DonorsChoose by shoppers on OO.com, Next Jump's discounts and deals...
The Startup Rundown: Next Jump Brings Technology Into More NYC Classrooms, Behance Gets an Upgrade

Freesat hopes to lure customers from BSkyB with premium service

www.guardian.co.uk
BBC and ITV-backed venture to offer paid-for movie and music programming for first time as part of Freetime serviceFreesat, the satellite television joint venture backed by the BBC and ITV, is to launch a new smart-TV service it hopes will lure customers from BSkyB, including offering paid-for movie and music...
Freesat hopes to lure customers from BSkyB with premium service

The book that had a violent impact on my business strategy [Video]

thenextweb.com
Editor’s note: This is a guest post by Vooza, “the world’s most unbelievable tech startup.” This week’s video from Vooza: VP of Biz Dev, Steve Skinner explains his app’s target market, why startups are like having children, the benefits of staying in beta forever, and the book that’s had a violent...
The book that had a violent impact on my business strategy [Video]
The Gameplay Is The Gameplay. Always.

Location-Based Tour Guide App Stray Boots Raises $2M As It Looks To Expand Mobile Reach

techcrunch.com
Stray Boots, a New York-based startup that got its start delivering guided tour scavenger hunt games to tourists and city dwellers around the world via SMS, and which recently made the move to mobile apps, today announced a new $2 million Series A funding round, led by Milestone Venture Partners and including...
Location-Based Tour Guide App Stray Boots Raises $2M As It Looks To Expand Mobile Reach

The Pitch Season 2, Episode Nine: Edge/Admitted.ly - College Admissions 2.0

betabeat.com
Jessica Brondo, Founder & CEO of Edge/Admitted.ly, is on a mission to make her company the new face of college admissions. Having raised her own SAT score 430 points, Ms. Brondo was bit by the test prep bug and went on to develop her own proprietary curriculum. The Edge is...
The Pitch Season 2, Episode Nine: Edge/Admitted.ly - College Admissions 2.0

Wercker aims to "fix" the app dev universe

gigaom.com
Talk about taking on big problems. Startup Wercker, says it will provide a continuous deployment Software as a Service that can keep up with the hyperactive deployment world characterized by Amazon, Netflix and other companies that deploy what can be thousands of software updates per day. No pressure there! Amsterdam-based Wercker,...
Wercker aims to "fix" the app dev universe

Forget Zynga: the key for Vostu layoffs could be Orkut

thenextweb.com
One day after the rumor first emerged, the social gaming company Vostu has confirmed in a press release that layoffs are in the plans. While the startup didn’t announce how many workers it would let go, Brazilian sources suspect that the number could be as high as 200 – mostly...
Forget Zynga: the key for Vostu layoffs could be Orkut

SEOmoz changes name to Moz, unveils new analytics software

www.geekwire.com
The Moz mascot Roger. For nearly a decade, Rand Fishkin’s Seattle startup has been directly associated with search engine optimization, so much so that SEO was embedded right in the company’s name: SEOmoz. But things are evolving and changing in the SEO business, and at SEOmoz. Today, the company is...
SEOmoz changes name to Moz, unveils new analytics software
There’s Room for More than One Startup Ecosystem
× Just a test of the new info bar. What do you think?