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Twitter's New 'Cards' Look Like An E-Commerce Challenge To Facebook

www.businessinsider.com
Twitter rolled out a new function last night called "Cards" which allows users to display photos, app information and products for sale in a more visual, prominent manner. The move looks like a challenge to Facebook's mobile app install ads, which have been gaining favor with game, app and e-commerce...
Twitter's New 'Cards' Look Like An E-Commerce Challenge To Facebook
Twitter to launch automated ad exchange to let brands retarget you via tweets

5 Ad Execs Tell Us What They Really Think Of Facebook's Graph Search (FB)

www.businessinsider.com
Advertisers are still trying to figure out how Facebook's new Graph Search product -- which produces search results based on what your friends likes and interests are -- will help or hinder them. We noted on the day it was launched that it made the gathering of Likes newly valuable....
5 Ad Execs Tell Us What They Really Think Of Facebook's Graph Search (FB)
Early tests show mobile Sponsored Stories have higher CTR, lower CPCs than desktop

Twitter launches Ads API to give companies more ad control, announces five initial partners

thenextweb.com
Twitter has today announced a new Ads API that will give advertisers more control over the ads that they place on the service. The Ads API will allow them to design custom ads and ship them across channels and devices. This will enable advertisers to make batches of ads and...
Twitter launches Ads API to give companies more ad control, announces five initial partners

Join Us at Inside Social Apps Next Week

www.insidefacebook.com
February 8 – 9, 2012 | San Francisco     Inside Social Apps 2012 is coming next Wednesday and Thursday! Pre-registration passes are $599 until February 7, and will be $799 at the door. Register Here Join us as we host the industry’s leading developers for two days of...
Join Us at Inside Social Apps Next Week

Zuckerberg, Twitter, Yahoo and more in this week's Facebook news roundup

www.insidefacebook.com
Zuckerberg and Brin collaborate to launch Foundation – Mark Zuckerberg, Google co-founder Sergey Brin and technology investor Yuri Milner are joining forces to launch the Breakthrough Prize in Life Sciences, which will award 11 scientists $3 million each. The prize will spotlight outstanding minds in medicine and hopes to enhance medical innovation....
Zuckerberg, Twitter, Yahoo and more in this week's Facebook news roundup
This Timeline Suggests A Twitter IPO Might Happen In August

CHART: Facebook's 'Sponsored Stories' Ads Keep Getting More Effective

www.businessinsider.com
Facebook's "Sponsored Stories" ads -- the ads that appear in your News feed whenever a friend indicates he or she likes a advertiser -- are more effective than display ads at the side of the page, and their effectiveness is increasing, according to data from TBG Digital, a major buyer...
CHART: Facebook's 'Sponsored Stories' Ads Keep Getting More Effective

New Facebook platform industry hires: TBG Digital, Wildfire, Involver

www.insidefacebook.com
TBG Digital hired a director of client services and a social media developer this week. Wildfire and Involver each hired account management staff. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into...
New Facebook platform industry hires: TBG Digital, Wildfire, Involver

New Facebook platform industry hires: Nimble, GraphicEffect, Buddy Media, more

www.insidefacebook.com
Social CRM company Nimble hired a director of EMEA, GraphEffect brought on three new members of its advisory board, Buddy Media hired a designer and a few more companies hired employees this week at our look at platform industry hires. If your company is hiring new people or making a...
New Facebook platform industry hires: Nimble, GraphicEffect, Buddy Media, more

Facebook platform industry news and hires: We Are Social

www.insidefacebook.com
We Are Social, a global social media agency, which previously focused on strategic research, planning and creative in the owned and earned categories of marketing, announced this week that it is expanding into paid media. To do so, it has hired David Gilbert, formerly of TBG Digital, to lead the...
Facebook platform industry news and hires: We Are Social

Facebook opens up Open Graph targeting options

www.insidefacebook.com
Facebook changed its documentation sometime last week to allow advertisers to target any Open Graph actions, we discovered. Facebook now allows Ads API partners to target users by action, even if the advertiser is not associated with the Open Graph app that created the action. Previously, anyone could target Facebook-created actions read, listen...
Facebook opens up Open Graph targeting options

CHARTS: Facebook Had A Massive Q1 2012 In Ad Sales, But Performance Softens In The US

www.businessinsider.com
Facebook had a great Q1 2012, with a 41 percent increase in ad rates (the cost-per thousand impressions that advertisers pay), according to TBG Digital, a major seller and manager of Facebook advertising campaigns. This bodes well for Facebook's Q1 earnings, which the soon-to-go-public social network has yet to report....
CHARTS: Facebook Had A Massive Q1 2012 In Ad Sales, But Performance Softens In The US

Early tests show Android users respond better to mobile Facebook ads than iPhone users do

www.insidefacebook.com
Initial tests of Facebook’s new mobile-only ad offering show Android users are more likely to click and take action on a brand’s page than iPhone users, leading to lower costs per fan. Facebook ad optimization company TBG Digital has shared with us findings from a recent campaign for a leading...
Early tests show Android users respond better to mobile Facebook ads than iPhone users do

Twitter Launched Its Highly Anticipated Advertising API

www.businessinsider.com
Twitter just launched its highly anticipated advertising API, which gives advertisers the opportunity to create more sophisticated campaigns on the social network like they have on Facebook. Twitter launched the promoted tweet in April of 2010 -- and Facebook released its API in 2009. "What this means is that as...
Twitter Launched Its Highly Anticipated Advertising API

CHART: Facebook's Mobile Ads Are More Effective Than Twitter's

www.businessinsider.com
Facebook's mobile "Sponsored Stories" ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media. TBG studied 24 million Twitter impressions across multiple clients and sectors in Q2 2012, and saw an average click-through...
CHART: Facebook's Mobile Ads Are More Effective Than Twitter's
One Of Facebook's Biggest Advertisers Describes The Stupidest Thing His Clients Do

Facebook Ad Prices Sink To Record Lows

www.businessinsider.com
Social Media Insights is a new daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post. Facebook To Buy Microsoft's Ad-Serving Business (AdAge)Microsoft's attempt to...
Facebook Ad Prices Sink To Record Lows

New Facebook platform industry hires: Kontagent, TBG Digital, BranchOut

www.insidefacebook.com
Social analytics company Kontagent hired an engineer, while TBG Digital and BranchOut hired marketing staff this week. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post. Also, please note that...
New Facebook platform industry hires: Kontagent, TBG Digital, BranchOut

New Facebook platform industry hires: TBG Digital, Spruce Media, Kontagent

www.insidefacebook.com
TBG Digital hired a marketing specialist, Spruce Media hired a media manager and Kontangent hired an engineering intern this week. If your company is hiring new people or making a notable promotion, please let us know. Email mail (at) insidefacebook (dot) com, and we’ll get it into our next post....
New Facebook platform industry hires: TBG Digital, Spruce Media, Kontagent

Facebook Wants to Mimic Click-Through Success of Twitter Ads

www.readwriteweb.com
Users were more likely to click on a Twitter ad than a Facebook ad in the first quarter, according to a recent study. Yet Facebook will likely be valued at more than $100 billion following its initial public offering next month, while Twitter struggles to find a consistent revenue...
Facebook Wants to Mimic Click-Through Success of Twitter Ads

Pinterest's Traffic Data Reveals Its Biggest Weakness

www.businessinsider.com
Pinterest may be the hottest new media play on the block and the anodyne, addictive scrapbooking site has been welcomed with open arms by marketers such as Procter & Gamble and Kate Spade. But a fascinating analysis of its users and traffic by analyst Ben Hovaness of TBG Digital, a...
Pinterest's Traffic Data Reveals Its Biggest Weakness
Study: Facebook mobile ads are 4 times more engaging than Twitter ads
These 3 Deals Show How Twitter Could Steal Ad Dollars From TV

Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

techcrunch.com
While Google’s advertising cost per click fell 6% since Q4 2011, Facebook keeps commanding higher prices from advertisers with CPC up 23% in key markets during same period according to a study of the last full quarter before the social network is expected to go public. It seems the shift...
Study: Facebook’s Ad Business Booms Before IPO With CPC Up 23%, CPM Up 15%

Facebook to sell premium ad placement through Ads API, Power Editor

www.insidefacebook.com
Advertisers will be able to buy premium ad inventory — on the home page and within News Feed — through the Ads API and Power Editor tool rather than working directly with a Facebook ad representative, the social network tells us. Although the functionality is not yet live, this will...
Facebook to sell premium ad placement through Ads API, Power Editor
Calendar Live makes Twitter's ads more valuable, promotes tweets during your favorite TV show

Twitter Launches An API For Advertisers

www.fastcompany.com
The API will let brands scale and manage their Twitter ads, regardless of whether they're on desktop or mobile. Twitter has opened up its Ads API to advertisers in an attempt to serve users "better" ads, not more of them. For Twitter, that means showing users more relevant content...
Twitter Launches An API For Advertisers

Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook

www.insidefacebook.com
Analytics and Open Graph were big topics of discussion during the “Social Game Marketing and Performance Advertising on Facebook” panel at the Inside Social Apps Conference in San Francisco on Thursday. Ifeelgoods Co-founder and VP of Business Development Suchit Dash, AdParlor CEO and Co-founder Hussein Fazal, Kontagent CEO and Co-Founder...
Blogging Inside Social Apps: Social Game Marketing and Performance Advertising on Facebook
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