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See The 5 Most Viral Cell Phone Ads Of All Time

www.businessinsider.com
This week, the Mobile World Congress is taking place in Barcelona. The annual four-day event brings together more than 70,000 people from the cell phone industry to showcase new products and talk about the future. In light of this event, we've consulted Unruly Media to find out which five cell phone...
See The 5 Most Viral Cell Phone Ads Of All Time
From spam to Instagram, The Big Internet Museum catalogs it all

This vending machine spits out free cans of Pepsi in exchange for Facebook likes

thenextweb.com
Pretty cool idea from marketing and communications agency TBWA Belgium for its client, Pepsi: a ‘Like Machine’ that doesn’t accept money but gives people a free can of soda in exchange for a Facebook like. It’s a step up from promo girls handing out free samples at intersections and shopping...
This vending machine spits out free cans of Pepsi in exchange for Facebook likes

Nissan's Awesome iPad Ad Shows Off A Surprising New Feature

www.businessinsider.com
Nissan created a unique self-healing paint that aims to make cars absolutely unscratchable. To convey how cool the technology is, the car company joined up with TBWA/G1 Paris, OMD Europe, and Dan Paris, to create a surprising iPad ad that teaches unsuspecting consumers how cool and unexpected the feature is....
Nissan's Awesome iPad Ad Shows Off A Surprising New Feature

Ad guru Lee Clow talks Steve Jobs and Apple at PTTOW media summit

appleinsider.com
Lee Clow, Chairman and Global Director of Apple's go-to ad agency TBWA/Media Arts, recently discussed the 30 years he spent working with Steve Jobs, as well as the history behind now iconic commercials like those from the "Think Different" campaign.    ...
Ad guru Lee Clow talks Steve Jobs and Apple at PTTOW media summit

Adweek puts together every iPhone ad, ever

9to5mac.com
Last week we told you about the ultimate collection of Steve Jobs videos on Chill, and today Adweek has compiled all 84 iPhone ads created by ad agency TBWA\Media Arts Lab over the last five years. The collection starts with the “Hello” teaser ad aired during the Oscars in 2007 (above),...
Adweek puts together every iPhone ad, ever
Director responsible for Apple's awful 'Genius' ads quits agency

Here's That Creepy Indian Facebook PSA Campaign You Never Asked For

www.businessinsider.com
TBWA New Delhi released a strange series of Facebook PSAs "issued in interest of facebookfans." Did you know that, unless used wisely, your "Like" could: "Ignite a riot." "Hurt someone's feelings." Or "lead you into DANGER"? Although Facebook bullying is clearly prevalent and problematic, the campaign appears slightly excessive. Earlier...
Here's That Creepy Indian Facebook PSA Campaign You Never Asked For

Apple Stops Airing 'Genius' Ads on Olympic Television Broadcasts

www.macrumors.com
Late last month during the Opening Ceremonies for the Summer Olympics, Apple debuted a series of three ads focused on an "Apple Genius" helping customers in unusual situations. The ads received a relatively poor reception, with some observers objecting to the portrayal of customers as clueless and others simply not...
Apple Stops Airing 'Genius' Ads on Olympic Television Broadcasts

Worth watching before it's gone: A collection of every Apple television ad ever

thenextweb.com
More than any form of advertising that Apple does, it’s TV ads are glimpses into the reasons for its success. Through its long partnership with Chiat/Day, which merged with TBWA in the 90′s and was swallowed up by Omnicom thereafter, Apple has managed to project an aura of cool onto...
Worth watching before it's gone: A collection of every Apple television ad ever

Apple Put Out These 4 New iPhone 5 Ads In A Row -- And They're Good (AAPL)

www.businessinsider.com
As if the hoards of people camping out to get the iPhone 5 wasn't good publicity enough, Apple rolled out four brand new iPhone 5 ads in quick succession Friday night. And they're good. It's about time considering that for a while, the only iPhone 5 related spots we were...
Apple Put Out These 4 New iPhone 5 Ads In A Row -- And They're Good (AAPL)

Apple Yanks Much-Disliked 'Genius' Ads; Claims That Was The Plan All Along (AAPL)

www.businessinsider.com
Apple is no longer running those "Genius" ads during the Olympics--which feature Genius Bar employees helping people with their Mac problems--following withering criticism in the blogosphere, according to Mashable. The official line from ad agency TBWA/Media/Arts Lab is: The ads were intended only for a "first run" during the Olympics,...
Apple Yanks Much-Disliked 'Genius' Ads; Claims That Was The Plan All Along (AAPL)

A Key Defector From Team Apple To Team Samsung Has Returned To The Fold (AAPL)

www.businessinsider.com
Scott Trattner, the ad executive behind Apple's "Get a Mac" series, is back on Apple's side, Mark Gurman of 9to5Mac reports. Trattner worked with Apple's ad agency, TBWA's Media Arts Lab, from 2004 to 2012. After he left during the summer of 2012, he went over to work for Samsung's...
A Key Defector From Team Apple To Team Samsung Has Returned To The Fold (AAPL)

Apple pulls plug on polarizing "Genius" TV ads

gigaom.com
The Apple “Genius” ads that debuted with the broadcast of the Olympics’ Opening Ceremonies are no longer airing. The campaign, which showcased a member of Apple’s Genius Bar staff being ready and especially eager to help Mac users out at any time or place, didn’t even make it through the...
Apple pulls plug on polarizing "Genius" TV ads

Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad

www.businessinsider.com
Apple wanted to start the new year out right by premiering a brand new iPhone 5 ad starring Venus and Serena Williams. The ad's release, however, was somewhat ill timed. The new spot highlights the popular Do Not Disturb feature on the very day that it malfunctioned. Various consumers and tech...
Venus And Serena Williams Get Owned At Ping Pong In The New iPhone 5 Ad

HERE'S THE FIRST IPHONE 5 AD FROM APPLE

www.businessinsider.com
Apple's first TV commercial for the iPhone 5 touts its new larger screen in relation to the size of the palm of your hand, and asserts it's just "common sense": Apple's ad agency is TBWA/Media Arts Lab. Enjoy: Please follow Advertising on Twitter and Facebook.Join the conversation about this story...
HERE'S THE FIRST IPHONE 5 AD FROM APPLE

Watch The First iPad Mini Ad

www.businessinsider.com
Apple unveiled the iPad Mini yesterday as well as the new product's very first commercial. Rather than revealing on any of the iPad Mini's technical features, however, the spot focuses entirely on the product's size. The commercial begins with a solitary fourth generation iPad playing "Heart and Soul" when an...
Watch The First iPad Mini Ad

Apple Has Doubled Its Ad Budget To $1 Billion A Year (AAPL)

www.businessinsider.com
Since 2009, Apple has doubled its ad budget, hitting $1 billion in fiscal 2012, the company said in its annual report. Back in 2009, Apple's ad budget was a "mere" $501 million. The culprits are the iPhone (launched in 2007) and the iPad (launched in 2010). Apple's ad budget was rising...
Apple Has Doubled Its Ad Budget To $1 Billion A Year (AAPL)

PS Vita: Sony reveals the European launch trailer

www.guardian.co.uk
Sony has put its cinematic launch trailer onto YouTube, revealing its new tagline, 'the world is in play'Sony has revealed the cinematic trailer that will accompany the launch of its PS Vita console in Europe. The minute-long film shows commuters, students and beauticians indulging in dramatic game-like sequences, claiming to...
PS Vita: Sony reveals the European launch trailer

Here's Why 'Katie McCain' Is The Star Of The New iPhone 5 Ad

www.businessinsider.com
Apple put out a couple more ads for the iPhone 5 today, and sharp-eyed observers may notice that in one of them, the narrative revolves partially around a call to someone named "Katie McCain," seen on the screen of an iPhone 5 during a demonstration of the device's call-noise-canceling feature....
Here's Why 'Katie McCain' Is The Star Of The New iPhone 5 Ad

Microsoft Released Another Anti-Google, Pro-Privacy Ad [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: Although Microsoft's latest commercial isn't as contentious as its "You Got Scroogled" campaign, the ad does take on Google by touting its own dedication to privacy. Last summer, Microsoft introduced an automatic "Do Not Track" feature in Internet Explorer 10, which...
Microsoft Released Another Anti-Google, Pro-Privacy Ad [THE BRIEF]

Justin Long Says ‘Get a Mac’ Might Be Done

adweek.blogs.com
Leaving on top, if so.  ★ ...
Justin Long Says ‘Get a Mac’ Might Be Done

Conan Made This iPad Ad That Shows How People REALLY Use The Tablet

www.businessinsider.com
Apple is always hailed for its simplistic yet creatively rich advertising (with the help of TBWA Media Arts Lab), but Conan O'Brien thinks that he can do one better. O'Brien premiered a fake ad on his TBS late night show that he says is a little more honest about how...
Conan Made This iPad Ad That Shows How People REALLY Use The Tablet
Apple yanks those unfunny, cringeworthy Genius Bar commercials

McDonald's Is Launching Angry Birds From Its Golden Arches In China

www.businessinsider.com
No, your eyes aren't deceiving you. Chinese McDonald's are giving their Golden Arches a new purpose: serving as a catapult for Angry Birds. According to a press release, customers can vote on which of the 1,500 branded location will host the life size slingshot "to protect McDonald's food from the...
McDonald's Is Launching Angry Birds From Its Golden Arches In China

Apple's iconic ad man Scott Trattner returns to Media Arts Lab after brief stint at Samsung's agency 72andSunny

9to5mac.com
If you’ve been wondering what’s different with Apple’s ads lately, you are probably not alone. Scott Trattner had been working with Apple’s exclusive ad agency, TBWA’s Media Arts Lab, since 2004, but left the firm in the summer of 2012 to join 72andSunny. Trattner worked on multiple campaigns for Apple,...
Apple's iconic ad man Scott Trattner returns to Media Arts Lab after brief stint at Samsung's agency 72andSunny

Samsung's New Anti-iPhone 5 Ad Is The Fastest-Growing Viral Tech Video

www.businessinsider.com
Samsung's new TV ad for the Galaxy S III -- which takes shots at Apple fanboys waiting for the iPhone 5 -- is the fastest-growing viral video (see below) in tech, with more than 120,492 shares in social media in the past 24 hours, according to Unruly Media. In fact,...
Samsung's New Anti-iPhone 5 Ad Is The Fastest-Growing Viral Tech Video

Apple Unleashed This New iPad Commercial During The Oscars (AAPL)

www.businessinsider.com
Apple sat out the Super Bowl -- advertising's premier showcase, especially for men -- but made a tactical buy in the Oscars last night, which over-indexes with women. The agency is TBWA Media Arts Lab: Please follow Advertising on Twitter and Facebook.Join the conversation about this story »...
Apple Unleashed This New iPad Commercial During The Oscars (AAPL)
Apple pulls Genius ads from the Olympics, claims criticism had nothing to do with it

"Get a Mac" ad creator leaves TBWA/Media Arts Lab, new clients include Samsung and Microsoft

9to5mac.com
Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab where he was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad, to Mac, iTunes and iCloud. According to Ad...
"Get a Mac" ad creator leaves TBWA/Media Arts Lab, new clients include Samsung and Microsoft
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