television commercials

television commercials

Fox News Beaming Coupons To iPhones

www.fastcompany.com
Fox News, the Wall Street Journal, and Shaw Media are testing a product which will beam product coupons to customers watching television commercials. Fox News is testing out new interactive advertisements that beam coupons to iPhones and iPads. In an announcement today, Fox News, the Wall Street Journal, and...
Fox News Beaming Coupons To iPhones

Facebook hires marketing exec to boost brand image

www.insidefacebook.com
Facebook hired former Levi’s CMO Rebecca Van Dyck to lead its global marketing efforts, according to Ad Age. Van Dyck, who worked at Apple and Wieden+Kennedy before Levi’s, will bring important branding experience to Facebook. An initial public offering this year will put more pressure on the company to improve...
Facebook hires marketing exec to boost brand image

Procter & Gamble's Plan To Cut $10 Billion And 5,700 Jobs In The Next 5 Years—Here's Today's Ad Brief

www.businessinsider.com
P&G CEO Bob McDonald has announced that the agency will cut $10 billion over the next five years by shifting their assets into digital marketing, cutting about 5,700 jobs, and doing more multibrand promotions, Ad Age reports. DractFCB's Mark Pacchini has retired after 32 years with the company. PepsiCo will...
Procter & Gamble's Plan To Cut $10 Billion And 5,700 Jobs In The Next 5 Years—Here's Today's Ad Brief

Apple airs new 'Alive' and 'Together' iPad TV ads to showcase reading, gaming, various App Store apps

9to5mac.com
Tonight, Apple has aired two new television commercials for both the full-sized iPad and iPad mini. The new ad showcases reading with iBooks, collaborative gaming, and several apps from the App Store. Above is the “Alive” ad and after the break is “Together:” The ads appear to be of...
Apple airs new 'Alive' and 'Together' iPad TV ads to showcase reading, gaming, various App Store apps
Microsoft’s NUads on Xbox Live ‘motions’ boring TV commercials forward
Samsung’s dream comes true

Apple hit with second class action suit over poor Siri performance

www.bgr.com
A class action lawsuit was filed in New York against Apple earlier this month, alleging that the company’s “misleading and deceptive” iPhone 4S ads depicted Siri as responsive and helpful. The complainant, Frank Fazio, argues that Siri is unresponsive and it often fails to understand what is being asked of...
Apple hit with second class action suit over poor Siri performance

Fiat's YouTube hit shows adverts breaking down borders online

www.guardian.co.uk
Arianna featuring Pitbull's Sexy People is perfect example of ad-promo hybrids that wouldn't be allowed on TVAs technology slowly removes the distinction between content watched on a television and content viewed on a computer screen or mobile device, it's increasingly difficult to draw an absolute distinction between programming and advertising.Strictly...
Fiat's YouTube hit shows adverts breaking down borders online

Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple

www.bgr.com
Samsung’s new run of television commercials is the start of a wider effort to make the company’s products the apple of the U.S. consumer’s eye. The ads, which mock iPhone users for their obsession with Apple products, attempt to present Samsung as the smarter, cooler alternative. On a larger...
Samsung marketing boss: Consumers should be obsessed with Samsung, not Apple

Facebook asking users about Facebook Home campaign, educate on product

www.insidefacebook.com
Some Facebook users are seeing sponsored research polls about the company’s most recent Facebook Home campaign. The poll asks users which companies they most associate with “putting your friends at the heart of your phone” and provides related companies and social networks. The marketing campaign included news feed advertisements and...
Facebook asking users about Facebook Home campaign, educate on product

Reimagine this: Microsoft releases Windows 8 commercial

venturebeat.com
Microsoft is putting Windows 8 in front of as many consumers as possible starting with television commercials that began airing today. Microsoft’s Windows 8 is the latest operating system, and perhaps one of the biggest changes the company has made on the OS to date. It gets rid of...
Reimagine this: Microsoft releases Windows 8 commercial
6 technologies and innovations that could finally go mainstream in 2013

How to Use Facebook for Business and Marketing

www.techipedia.com
As much as Facebook may not be kind to businesses, it’s still a tremendously valuable business tool. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore,...
How to Use Facebook for Business and Marketing

Apple said to be in 'crunch mode' to ready 'iPad 3' apps for on-stage demos, ads

www.appleinsider.com
As evidence continues to point toward an early March launch for the next-generation iPad, a new report claims that Apple is now in "crunch mode" as it prepares for on-stage demonstrations and television commercials highlighting apps for the device....
Apple said to be in 'crunch mode' to ready 'iPad 3' apps for on-stage demos, ads

Psy Makes $8.1 Million By Ignoring Copyright Infringements Of Gangnam Style

www.techdirt.com
A couple of months back, Mike wrote about how Psy's relaxed attitude to people infringing on his copyright helped turn Gangnam Style into one of the most successful cultural phenomena in recent years, and that includes becoming the most-viewed video on YouTube ever. Ah yes, the maximalists will retort, this...
Psy Makes $8.1 Million By Ignoring Copyright Infringements Of Gangnam Style

Daily Show's John Hodgman joins Seattle Interactive Conference lineup

www.geekwire.com
Apple’s “PC” is coming home to Microsoft country, but not to huddle with Steve Ballmer. John Hodgman, the author and humorist known for his regular appearances on The Daily Show and his past role in Apple’s television commercials, was announced this morning as part of the lineup of speakers for...
Daily Show's John Hodgman joins Seattle Interactive Conference lineup

Brands must live at the intersection of Stock and Flow

pandodaily.com
At Percolate, when we’re introducing people to the concept of Stock and Flow, we use the following quote: Change is a constant conversation in the marketing industry, but the last few years have brought two tectonic shifts: From campaign-based thinking to sustained messaging and from 21-week production schedules for...
Brands must live at the intersection of Stock and Flow

Three new TV ads for iPhone 5, one for Earpods debut

www.ipodnn.com
Apple on Friday debuted a clutch of new television commercials, with a trio of new spots promoting the new iPhone 5 and one devoted to the new EarPods earbuds that now come with the iPhone and iPod Touch (and are available separately for $29). All four of the ads feature...
Three new TV ads for iPhone 5, one for Earpods debut

Sony patent is hilarious, terrifying

tech.fortune.cnn.com
Is this the future of interactive advertising? Hopefully not. FORTUNE -- Maybe patent illustrations shouldn't be fair game. After all they are intentionally crude, existing to be simultaneously vague and specific, laying claim to an innovation or idea without giving too much away. And yet, Sony (SNE) patent 8246454 B2...
Sony patent is hilarious, terrifying

Tim Armstrong Personally Auditioned Dancers For AOL's New Ads (AOL)

www.businessinsider.com
There's an incredible tidbit about Tim Armstrong hidden in a Wall Street Journal article about how AOL just parted ways with Jolie Hunt, its fourth major AOL marketing exec this year -- allegedly right before the company unveils a $10 million campaign. The WSJ reports: AOL hired McCann Worldgroup to...
Tim Armstrong Personally Auditioned Dancers For AOL's New Ads (AOL)

‘Scare Different’ and Mac iCar: Two Apple references in Pixar flicks you may have missed

thenextweb.com
Apple and Pixar have deep ties with each other thanks to a certain Mr Steve Jobs, who bought the company from George Lucas’ Lucasfilm in 1986. The Apple co-founder was Pixar’s CEO until it was acquired by Disney in 2006. With connections spanning 25 years, it should come as no...
‘Scare Different’ and Mac iCar: Two Apple references in Pixar flicks you may have missed

Actor John Malkovich amused by Siri in new iPhone 4S commercials

www.appleinsider.com
John Malkovich is the latest celebrity to star in television commercials from Apple and Verizon touting the convenience of the Siri voice assistant feature of the iPhone 4S....
Actor John Malkovich amused by Siri in new iPhone 4S commercials

Apple airs two new iPhone 4S TV ads all about Siri

9to5mac.com
Apple has aired two new television commercials about the iPhone 4S headline feature, Siri. The first new ad, displayed above, focuses on Siri’s integration with the Yelp, Maps, location, and direction services, while the second ad, embedded after the break, focuses on on how Siri can help you with...
Apple airs two new iPhone 4S TV ads all about Siri

Toshiba Is Getting Lambasted For Making Clinical Test Subjects Look Like 'Freaks' In This Ad

www.businessinsider.com
Toshiba is under fire for its Satellite Ultrabook ad campaign that portrays research subjects as "freaks," reports Michael Sebastian at PR Daily. "It's dangerous," said John J. Lewis, a VP at the Association of Clinical Research Organizations (ACRO). "We don't need any more reasons to discourage people from research. We...
Toshiba Is Getting Lambasted For Making Clinical Test Subjects Look Like 'Freaks' In This Ad

Content Is Advertising, Advertising Is Content: Media Company Buys Ad Firm That Makes Good Content

www.techdirt.com
There's an interesting Technology Review article about a new YouTube video campaign called ThinkR, which is trying to create videos of smart people talking about interesting things (think sort of TED-like, but a little flashier. and at least of the ones I've seen, with less substance). However, the Tech Review...
Content Is Advertising, Advertising Is Content: Media Company Buys Ad Firm That Makes Good Content
Because competing with Apple is way too easy, Samsung finds new rival in Facebook

Siri, Find Me a Class Action Attorney in New York

allthingsd.com
Siri, the speech-recognition personal assistant that’s built into Apple’s iPhone 4S, is still in beta, but that hasn’t prevented some from taking issue with its performance — in court. A New York man on Monday filed a class action suit against Apple accusing it of false advertising. His gripe: Siri...
Siri, Find Me a Class Action Attorney in New York
Ad exec who named the iMac says Apple's new Mac ads deserve 'gagging response'

Iterations: Recruiting The New Labor Force

techcrunch.com
Editor’s Note: Semil Shah is an EIR at Javelin Venture Partners. You can follow him on Twitter at @semil. Most Apple fans become slightly uncomfortable at the sight of Apple’s latest television commercials featuring celebrities talking aimlessly to their iPhones. A subtle message in these ads is that consumer technologies...
Iterations: Recruiting The New Labor Force

Sony patent describes interactive commercials on PS3

www.electronista.com
Sony recently filed a patent for a new method of ad delivery that would turn television commercials into "interactive networked video games." The patent, uncovered by Game'N'Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony's PlayStation 3, PlayStation Move, and...
Sony patent describes interactive commercials on PS3
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