track users

track users

The Future of Big Data: Hadoop’s Heavy Hammer or the Sharp Scalpel of the Verticals?

pandodaily.com
Data scientists are the new rock stars of Silicon Valley. At a time when the words “big data” provide the fastest path to a VC’s wallet, guys like Cameron Marlow and Jeff Hammerbacher are finding themselves the subjects of laudatory articles that are turning them into pin-ups for the petabyte...
The Future of Big Data: Hadoop’s Heavy Hammer or the Sharp Scalpel of the Verticals?
The Cookie Monster returns! Google caught tracking Safari users on Apple’s iOS

Microsoft blasts Google over iPhone browser tracking, pushes IE9 while it’s at it

thenextweb.com
With Google acknowledging that it utilised features in its services to bypass Apple’s built-in security measures in its Safari mobile browser to track users, Microsoft has taken the opportunity to join the debate, condemning the search giant and using it as a platform to tout the security of its own browser,...
Microsoft blasts Google over iPhone browser tracking, pushes IE9 while it’s at it

Some Really Good Points About Ad Cookies & Privacy

www.readwriteweb.com
Last week's online privacy fracas-of-the-week was about the revelation that Google (and other advertisers) had learned to circumvent Safari's settings to let third-party cookies track users more easily. Apple's browser's default setting messes with the way advertisers track users. The gist is this: Cookies are set by the site you're...
Some Really Good Points About Ad Cookies & Privacy

Online Ads Can Now Follow You Home

online.wsj.com
A number of firms are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices....
Online Ads Can Now Follow You Home

Google's AdMob Drops iOS SDK Support for UDIDs as Apple's May 1 Deadline Nears

thenextweb.com
Google has released an updated version of its AdMob SDK for iOS (version 6.4.0) that retires access to Unique Device Identifiers (UDID), weeks before Apple’s official deadline for deprecating the system. UDIDs offered an easy way for app developers to keep track of unique users, but they became a security...
Google's AdMob Drops iOS SDK Support for UDIDs as Apple's May 1 Deadline Nears

MYO armband senses muscle movements for Minority Report-style motion control

www.pcworld.com
Yet another motion controller, called MYO, has entered the fray, this time letting you wear the technology on your forearm. Unlike Kinect and Leap Motion, which sit near the computer screen and track users through the air, MYO is an armband that translates the muscles' electrical activity into motion...
MYO armband senses muscle movements for Minority Report-style motion control

Videology Challenges the Idea That "Content Is King" With First Acquisition

pandodaily.com
When it comes to making money on online video, content is still supposed to be king, but Baltimore company Videology is betting that power is shifting back to the publisher. Videology, started by Advertising.com founders Scott and Adam Ferber in 2008, has just acquired Austin-based mobile data management startup...
Videology Challenges the Idea That "Content Is King" With First Acquisition
Microsoft attacks Google over privacy, ignores the exact same violations from its partner, Facebook

Online Ads Can Now Follow You Home

allthingsd.com
Advertisers already know what people are up to on their personal computers. But understanding their online whereabouts on smartphones or tablets has remained elusive. A number of companies are trying to better pinpoint mobile users’ online activity with new software and techniques they say could help advertisers track users across...
Online Ads Can Now Follow You Home

After His First App Flopped, This Entrepreneur Decided To Build A Startup That Shows You How To Actually Make Money Off Your Apps

www.businessinsider.com
When Kontagent CEO Jeff Tseng wanted to find out how well his app was doing, he couldn't find a way to track his users and whether they were buying anything. So he decided to build the app himself -- and it worked. Unfortunately, it also showed that his app was...
After His First App Flopped, This Entrepreneur Decided To Build A Startup That Shows You How To Actually Make Money Off Your Apps

Test Driving GAIN Fitness, The App That Turns Your iPhone Into A Personal Trainer [TCTV]

techcrunch.com
Summer is on its way, and self-improvement is on everyone’s minds — it seems like each day I hear about a new must-have app focused on fitness, health, nutrition, or the “quantified self” in general. And now that the tech startup scene is hotter than ever, many of these...
Test Driving GAIN Fitness, The App That Turns Your iPhone Into A Personal Trainer [TCTV]

Google, Safari and our final privacy wake-up call

www.washingtonpost.com
"What did they know, and when did they know it?" This famous line from the bygone Watergate era is strangely applicable to the current era of personal privacy break-ins that have been occurring with stunning regularity on the Web. The latest company accused of being caught with their hands...
Google, Safari and our final privacy wake-up call
Relief for developers? Apple app downloads pick up in May while marketing costs dip

DuckDuckGo revels in PRISM security fears, racking up a record 2.35m searches in a single day

thenextweb.com
Microsoft, Yahoo and Google and others were tarred by PRISM after exposed for providing data to the US spying program, and that’s helped lesser search rival DuckDuckGo record its best-ever day of traffic with 2.35 million search requests made on Wednesday. For those not familiar with it, DuckDuckGo provides ‘private’...
DuckDuckGo revels in PRISM security fears, racking up a record 2.35m searches in a single day

Apple to Launch New App Usage Tracking Tools for Developers to Balance User Privacy

www.macrumors.com
Last year, Apple announced that it was phasing out developer access to UDIDs, the unique iOS device identifiers that allowed developers and advertisers to not only track usage of their own content, but also in some cases track users' movements across apps and browsing sessions. The company earlier this year...
Apple to Launch New App Usage Tracking Tools for Developers to Balance User Privacy

Glympse allows Android users to keep tabs on friends and family with Tap-n-Track

www.geekwire.com
Glympse is rolling out a new feature this week called “Tap-n-Track” that allows Android phone users to easily share locations on a map with friends and family by bumping two devices together. Founded by former Microsofties Bryan Trussel and Steve Miller, the 4-year-old Redmond startup plans to showcase the technology at the...
Glympse allows Android users to keep tabs on friends and family with Tap-n-Track

Facebook purchases Microsoft's Atlas Solutions for reported $100 million

gigaom.com
Facebook has announced Thursday afternoon the purchase of Microsoft’s Atlas Solutions. CNBC’s Julia Boorstin reported the deal went for about $100 million. Facebook explained in a press release how the purchase will help the company understand the impact of its ads across the network: “Today’s marketing environment is much more complex...
Facebook purchases Microsoft's Atlas Solutions for reported $100 million

Privacy Groups Want Feds To Investigate Targeted Ads

yro.slashdot.org
ciscoguy01 tips news that three privacy groups are asking the US Federal Trade Commission to investigate whether ad networks are "unfairly tracking Americans and profiting from their data." According to Wired, "Companies named in the complaint (PDF) include Google, Yahoo, PubMatic, TARGUSinfo, MediaMath, eXelate, Rubicon Project, AppNexus and Rocket Fuel....
Privacy Groups Want Feds To Investigate Targeted Ads

Electronics Develop Sixth Sense

online.wsj.com
Technology companies are striving to help gadgets more effectively exchange information and track users' movements, gestures, voices and anticipate their intentions....
Electronics Develop Sixth Sense

Firefox Launches 'Nuclear First Strike Against Ad Industry'

www.businessinsider.com
Firefox will now automatically block all third-party cookies, a crucial tool to help advertisers track users, and the ad industry is not happy about it. In fact, Interactive Advertising Bureau (IAB) SVP and general counsel Mike Zaneis tweeted that the default is a "nuclear first strike against ad industry."  Although some...
Firefox Launches 'Nuclear First Strike Against Ad Industry'

Fitbug vs. Fitbit: activity trackers in trademark tussle

gigaom.com
Fitbit activity trackers are popping up in pockets across the country but, apparently, U.K.-based Fitbug believes it deserves some credit for its rival’s adoption. In a lawsuit filed with the U.S. District Court for Northern California, Fitbug accuses San Francisco-based Fitbit (see disclosure) of trademark infringement that is causing “irreparable...
Fitbug vs. Fitbit: activity trackers in trademark tussle
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