tracking technology

tracking technology

VIDEO: Eye-tracking helps advertisers

www.bbc.co.uk
Developments in eye-tracking technology are helping advertisers predict what products will appeal to customers....
VIDEO: Eye-tracking helps advertisers

Tobii’s Eye-Tracking Tech Knows What You’re Eyeing on Dating Sites

allthingsd.com
When it comes to scouring dating sites, men tend to look at the pictures more, while women’s eyes linger longer on the text. We probably didn’t need a formal study to tell us that. But that’s exactly what Tobii, maker of eye-tracking technology, set out to do. The Sweden-based company,...
Tobii’s Eye-Tracking Tech Knows What You’re Eyeing on Dating Sites

Fujitsu eye-tracking tech uses built-in motion sensor, infrared LED for hands-free computing (video)

www.engadget.com
Eye-tracking technology looks to be one of the major tropes at CEATEC this year. One of many companies demoing a gaze-following setup is Fujitsu, which is showing off a prototype desktop PC with a built-in sensor and infrared LED. This configuration should be cheaper than many other eye-controlled solutions...
Fujitsu eye-tracking tech uses built-in motion sensor, infrared LED for hands-free computing (video)

Apple Has Quietly Started Tracking iPhone Users Again, And It's Tricky To Opt Out (AAPL)

www.businessinsider.com
Apple's launch of the iPhone 5 in September came with a bunch of new commercials to promote the device. But Apple didn't shout quite so loud about an enhancement to the its new mobile operating system, iOS 6, which also occurred in September: The company has started tracking users so...
Apple Has Quietly Started Tracking iPhone Users Again, And It's Tricky To Opt Out (AAPL)

Tobii EyeAsteroids 3D lets you destroy virtual space stones with a gaze, we go eyes-on (video)

www.engadget.com
We've touched and tapped our way through a variety of gadgets at CeBIT, but it's the devices that operate without traditional user interfaces that have really grabbed our focus. Tobii was on-hand to demonstrate its eye-tracking technology earlier this year at CES, but the company is peddling its wares...
Tobii EyeAsteroids 3D lets you destroy virtual space stones with a gaze, we go eyes-on (video)
Apple may bring 3D gaming and eye-tracking to the iPhone, iMac

Adidas debuting miCoach tracking technology in this year's MLS All-Star Game (video)

www.engadget.com
While it's been a few months since Adidas launched those intelligent F50 miCoach cleats, it finally looks as if the German outfit's ready to test the tech on the football pitch. Adidas announced earlier today that its adizeros will be a part of the "world's first smart soccer match,"...
Adidas debuting miCoach tracking technology in this year's MLS All-Star Game (video)
Adidas miCoach team tracking system bringing 'smart soccer' to MLS this July

How fast is that soccer player? Fraunhofer can tell

news.cnet.com
At CeBIT, the research firm shows wireless tracking technology that lets coaches or fans see statistics such as how far a player ran or how fast the ball was shot. [Read more]...
How fast is that soccer player? Fraunhofer can tell

Check Out 16 Revealing Eye-Tracking Heatmaps

www.businessinsider.com
They say the eyes tell all. Now thanks to eye-tracking technology we can tell they're saying, and the results point to fascinating differences between men and women and useful insights into advertising and design. We've picked out some of our favorite.Men spend more time looking at the woman, while women...
Check Out 16 Revealing Eye-Tracking Heatmaps

Why You (Yes, You!) Are The Future Of Branding

www.fastcompany.com
New research shows just how much we love to talk about ourselves. Twitter and Facebook have built massive platforms on this premise. How long before many other brands grab a piece of our action? You run through the latest collection of your party photos, psyched to share the best ones...
Why You (Yes, You!) Are The Future Of Branding

Market Research Startup EyeTrackShop Raises $3M

techcrunch.com
EyeTrackShop, a startup that develops eye-tracking technology for measuring ad effectiveness, has raised $3 million from Northzone. The company says its technology works through a regular webcam, allowing market researchers to gather data quickly and affordably. You can run the test before you spend money on a campaign, or test...
Market Research Startup EyeTrackShop Raises $3M

The Eye Tribe raises $800,000 to let you control your phone with your eyes

thenextweb.com
Techstars graduate The Eye Tribe (formerly known as Senseye) is a very cool company that is developing technology to allow you to control your phone or tablet with your eyes. While that concept sounds like something from a sci-fi movie, the Danish startup’s aim to release an eye tracking device to...
The Eye Tribe raises $800,000 to let you control your phone with your eyes

Bad news for network innovation: Investment in infrastructure startups is falling

gigaom.com
While we often think of small nimble startups as the true innovators in technology, that hasn’t necessarily been the case in network infrastructure for the last few years. A study of venture capital funding from Ovum shows that while overall tech investment has recovered since the dark days of the...
Bad news for network innovation: Investment in infrastructure startups is falling

Patent troll says it owns GPS, sues Foursquare

gigaom.com
A Nevada-based shell company has filed a lawsuit against Foursquare, claiming the popular app is violating two patents that cover familiar navigation features. In a complaint filed Wednesday in Las Vegas, Silver State Intellectual Technologies Inc asked for an injunction and damages related to U.S .Patent 7475057 (“System and method for...
Patent troll says it owns GPS, sues Foursquare

Here's Everything We Know About IFA, The iPhone Tracking Technology In Apple's iOS 6 (AAPL)

www.businessinsider.com
Apple consumers are a dedicated bunch, but how do they feel about advertisers tracking their every move while using their beloved iPhones and iPads? Although Apple allows users to limit ad tracking within its new operating system, iOS 6 -- here's an easy how-to -- we still don't know a...
Here's Everything We Know About IFA, The iPhone Tracking Technology In Apple's iOS 6 (AAPL)
BitGym brings motion gaming to mobile devices

How to Disconnect from Web Tracking

www.readwriteweb.com
On the Internet, every site you visit is recorded. There are tools to help block this act, but what does it really mean to be tracked on the Web? And what types of information do companies have about you? Tools by Disconnect literally "disconnect" you from Facebook, Google and...
How to Disconnect from Web Tracking

Meet Jeff Jonas, the Latest IBM Fellow With No College Degree

www.readwriteweb.com
This week, IBM announced its next group of IBM Fellows, seven of its employees who share, according to the press release, "a commitment to tackling the world's biggest problems with ingenuity, invention and inspiration." The designation is a big deal for IBM, and over the years only 238 staff members...
Meet Jeff Jonas, the Latest IBM Fellow With No College Degree

Yapta unveils airfare price tracking service to save companies cash on travel

www.geekwire.com
Paying too much for corporate travel? Yapta today is unveiling a new product called FareIQ that’s designed to notify corporations when airfares drop, saving money and time. That’s a similar concept to the consumer offering that Yapta started working on six years ago, but the Seattle company says that its...
Yapta unveils airfare price tracking service to save companies cash on travel
How a drug mule named "Big Wolf" helped create terrible GPS search law

Quantance starts shipping battery-boosting LTE chip

gigaom.com
The Quantance chip Quantance’s LTE power boosting technology is now out of the labs and on its way to device manufacturers, the San Mateo, Calif., power supply startup said on Tuesday. It has begun shipping samples of its qBoost chips to handset makers and radio silicon vendors, but most significantly...
Quantance starts shipping battery-boosting LTE chip
You are being watched: making art from tracking technology

Nujira raises $12M to stem LTE's hunger for energy

gigaom.com
UK mobile silicon startup Nujira is trying to solve LTE’s notorious power drain problem, and it just got $12 million to help accomplish that goal. With a new investor and the new cash infusion, Nujira plans to get its envelope tracking technology into 4G handsets in 2013, cutting the energy...
Nujira raises $12M to stem LTE's hunger for energy

Facebook Acquires Eye Tracking Startup GazeHawk For Talent

www.businessinsider.com
Facebook has acquired eye tracking service GazeHawk for an undisclosed sum, according to Brian Krausz, co-founder of GazeHawk. Normally eye tracking technology requires special hardware, but GazeHawk only uses your web cam. Advertisers and others wanting to optimize their websites, can use the technology to see if anything caught your eye. The...
Facebook Acquires Eye Tracking Startup GazeHawk For Talent
Locaid launches internet and mobile location-tracking service

STEP BY STEP: How To Disable The New Ad Tracking Technology On Your iPhone

www.businessinsider.com
It's no surprise that advertisers can track your every move on your iPhone. But if you have an iPhone 5 or an Apple gadget running iOS 6, you can prevent advertisers from gaining access to your personal information. Watch below to find out how you can get advertisers to stop...
STEP BY STEP: How To Disable The New Ad Tracking Technology On Your iPhone
Palantir's terrorist-tracking technology used for Hurricane Sandy relief
LG launches A540 laptop series in Korea with IPS, 3D, or glasses-free 3D screens
13th Lab releases PointCloud iOS augmented reality SDK with SLAM 3D tracking technology
× Just a test of the new info bar. What do you think?