traditional ads

traditional ads

Twitter to launch automated ad exchange to let brands retarget you via tweets
30 billion ads say iPad now more popular for mobile marketers than iPhone

Facebook to reduce image sizes, lower character count for body copy in ads

www.insidefacebook.com
New Facebook ad specs reduce the maximum size of images and number of characters of body copy, according to a Facebook document uploaded by a number of Scribd users. Marketplace ads — which are traditional self-serve Facebook ads, not Sponsored Stories or page-post ads — will now allow a 99×72-pixel...
Facebook to reduce image sizes, lower character count for body copy in ads

Facebook extends its Exchange ad retargeting service to the News Feed

thenextweb.com
Today Facebook announced a key change to its advertising products, allowing advertisements placed through its Exchange service to be placed directly in the News Feeds of users. Previously, ads serviced by the Facebook Exchange program were limited to the right-hand column of users’ screens. Facebook cites the News Feed as...
Facebook extends its Exchange ad retargeting service to the News Feed

Booting Up: Photo Finish Edition

www.betabeat.com
via blog.instagram.com Instagram reaches 27 million users, is coming to Android "soon" [CNET] PayPal cofounder and college detractor Peter Thiel to teach at Stanford [Reuters] Marvel Comics unveils new augmented reality apps for iOS and Android [Engadget] CNN is reportedly buying Mashable for $200 million [Reuters] The Gap combines traditional...
Booting Up: Photo Finish Edition
Resistance is futile. Yet, they resist: How Madison Ave. wastes clients' money by denying reality
Facebook pushes advertisers to get creative and social with ads

‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

www.insidefacebook.com
In an effort to pick up more advertisers, Facebook is testing a new module that gives developers a preview of what Sponsored Stories for their app might look like. The modules, which tend to appear on app canvas pages, are eye-catching since they include the name and image from a...
‘See your ad here’ module encourages developers to promote their apps with Sponsored Stories

Moontoast Raises $5M For Premium Social Ads

techcrunch.com
Social advertising startup Moontoast just announced that it has raised $5 million in Series B funding. CEO Blair Heavey told me that the company currently works with about 50 clients. It’s not an enormous list, but one that includes names like Universal, Lexus, Nike, Ford, Lady Antebellum, Time, and Simon...
Moontoast Raises $5M For Premium Social Ads

Why BuzzFeed's attempt to reinvent online advertising is a lot harder than it looks

paidcontent.org
If there’s a poster child for the phenomenon of “native” advertising — also known by other names, including sponsored content — it is BuzzFeed, the digital-only publisher created by Huffington Post alumnus Jonah Peretti. Unlike some content companies that are just experimenting with these new forms of advertising, BuzzFeed has...
Why BuzzFeed's attempt to reinvent online advertising is a lot harder than it looks

Facebook's Ad Plans Are Still Under Construction

allthingsd.com
Shutterstock/Uros Zunic When Facebook was getting ready to go public last year, it told investors that advertising on the social network was a work in progress. Which meant it didn’t really know the best way to turn its hundreds of millions of users into ad dollars — even though it...
Facebook's Ad Plans Are Still Under Construction

Users Love Google+ and Don't Want the Hoi Polloi Relocating from Facebook

betabeat.com
You fancy, huh? (Photo: Flickr.com/crazybob) Are you sitting down? You might want to, because the American Customer Satisfaction Index (ACSI) has released a report on what it charmingly calls “E-business,” and the findings are a tad surprising. Wired reports that–despite everyone’s idea of Google+ as a deserted wasteland–the few users it does have...
Users Love Google+ and Don't Want the Hoi Polloi Relocating from Facebook

Facebook Starts Turning Listen, Read, and Watch Stories Into Ads

techcrunch.com
When you listen, read, or watch through a Facebook Open Graph app, a few of your friends hear about through the news feed, Ticker, or Timeline. Starting this week, Facebook is allowing advertisers to pay for more exposure of listen, read, or watch stories that mention them by turning the stories...
Facebook Starts Turning Listen, Read, and Watch Stories Into Ads

Levi's CMO to marketers: forget traditional ads - DMNews http://post.ly/cVWQ

dianas.posterous.com
Levi's CMO to marketers: forget traditional ads - DMNews http://post.ly/cVWQ

Tumblr Tries The Promoted Ads Approach And Lets People "Pin Posts" For $5

www.businessinsider.com
Tumblr has been toying with a few ways to make money, the latest of which are "Pinned Posts." Users can now pay $5 to have one of their Tumblr posts pinned at the top of their followers' blogs for 24 hours. Their followers can make the posts disappear by clicking...
Tumblr Tries The Promoted Ads Approach And Lets People "Pin Posts" For $5
Dear Yahoo, I Redesigned Your Website (And Took Out 512,240 Pixels Of Banner Ads)

Does Romney have a better Facebook strategy than Obama?

www.insidefacebook.com
Republican candidate Mitt Romney is leading President Barack Obama in Facebook engagement and new Likes, in part because of a strong social ad campaign that takes advantage of the latest opportunities on Facebook. Obama might have the most Facebook fans of any politician — approaching 28 million — but the...
Does Romney have a better Facebook strategy than Obama?

Facebook settles Sponsored Stories lawsuit without disclosing terms

www.insidefacebook.com
Facebook today settled a proposed class action lawsuit that contested how the site uses names and images of users in its Sponsored Stories ad product. The plaintiffs of Fraley et al v. Facebook, Inc. asserted that the social network’s new ad type turns users into spokespeople, and thus entitles them...
Facebook settles Sponsored Stories lawsuit without disclosing terms

Mobile ads just won't cut it anymore

venturebeat.com
This is a guest post by Tom Burgess, CEO and co-founder of Linkable Networks. If there is one thing I know about advertisers from my career in the industry, it’s that we’re always chasing something. Like some people say about the dating game, it’s all about the chase in advertising:...
Mobile ads just won't cut it anymore
Facebook must let users opt out of Sponsored Stories following lawsuit settlement

Sharethrough Unveils Its Sponsored Videos Platform To Deliver Native Ads

techcrunch.com
Sharethrough CEO Dan Greenberg has been talking up the benefits of native advertising for a while now — often on this very site. Naturally, Sharethrough has been offering services around native video ads, but now it’s announcing Sharethrough Sponsored Videos, a platform that Greenberg says should make native ads viable...
Sharethrough Unveils Its Sponsored Videos Platform To Deliver Native Ads

As The9 sees its mobile business grow, competition heats up

www.insidemobileapps.com
The9’s Chinese social-mobile gaming platform The9 Game Zone now has 685 titles from 500 developers in its roster, and will offer players more than 1000 games by the end of the year. Originally a PC gaming company that licensed and ran massively multiplayer online games in China, the company established...
As The9 sees its mobile business grow, competition heats up

Vitrue partners with 7 ad platforms to create loop between paid and owned media

www.insidefacebook.com
Social enterprise software company Vitrue today announced a partnership with seven ad management companies to give its customers a way to track paid and owned media from its platform without necessarily forcing marketers to switch ad providers. Vitrue’s Media Partner Program includes Involved Media, Marin Software, Nanigans, Optimal, SocialCode, Spruce...
Vitrue partners with 7 ad platforms to create loop between paid and owned media

Here's What LinkedIn Can Do With Pulse

allthingsd.com
So what’s LinkedIn going to do with Pulse now that it has bought the newsreader? Maybe Jeff Weiner will keep heading down the path Pulse was headed: Trying to figure out how to create mobile magazines filled with other peoples’ content, and how to sell ads against the eyeballs that...
Here's What LinkedIn Can Do With Pulse

Facebook ads can still lead to specific tabs, even with default feature gone

www.insidefacebook.com
Advertisers can still run Facebook campaigns that drive to third-party tab applications, even though pages lost the ability to designate a default landing tab with the latest redesign. We confirmed with Facebook that ads do not have to lead to the main Timeline view. Advertisers can select a destination tab...
Facebook ads can still lead to specific tabs, even with default feature gone

Facebook makes it official -- an external advertising network is coming soon

gigaom.com
There’s been a lot of discussion over the past few days about the recent changes to Facebook’s privacy and governance policies — including the revelation that (gasp!) Facebook is not actually a democracy — but one element of the new rules has gotten less attention than it probably should: namely,...
Facebook makes it official -- an external advertising network is coming soon

Why You Should Buy Facebook Even As It Keeps Hitting New Lows And Angry Shareholders Howl (FB)

www.businessinsider.com
  This morning, Andrew Ross Sorkin pinned the blame for Facebook's disaster ous first three months on CFO David Ebersman. Angry shareholders out for blood love the column. But the truth is, the real problem with Facebook is that its revenue growth is decelerating in a way a company of...
Why You Should Buy Facebook Even As It Keeps Hitting New Lows And Angry Shareholders Howl (FB)
Study: Facebook Page Post Ads generate 14% higher ROI for retail sector than Marketplace ads

Did Facebook mistime its IPO? Profit and revenue fall on seasonal ad slide

venturebeat.com
Facebook is king of the social networks, but when it comes to its business model, it looks a lot like a traditional media company. 15 percent of its revenue comes from games like Zynga, but the rest is advertising, purchased in large part by the same blue chip brands who...
Did Facebook mistime its IPO? Profit and revenue fall on seasonal ad slide

Huge Problem For Monetization: Lawsuit Forces Facebook To Let You Opt Out Of Sponsored Story Ads

techcrunch.com
Facebook’s business model just hit a massive stumbling block, as the social network is being forced to let users opt out of having their likenesses repurposed as endorsements in Sponsored Stories ads. The requirement of opt out controls comes as part of a settlement of a class action lawsuit where...
Huge Problem For Monetization: Lawsuit Forces Facebook To Let You Opt Out Of Sponsored Story Ads
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