traditional advertising

traditional advertising

Facebook's New, Entirely Social Ads Will Recreate Marketing

www.fastcompany.com
Leaked documents show Facebook making a radical departure from traditional online display advertising into a world where ads are conversations and brands automatically tell you which of your friends is already on their side.Facebook appears ready to launch a new set of premium ad units, and, based on a review...
Facebook's New, Entirely Social Ads Will Recreate Marketing

Google+ gets its first UK TV ad campaign, while its advertising budget in the US reaches $12m

thenextweb.com
With the continuous back-and-forth on Google+, with its critics calling it a ghost-town, and some fighting back, Google is pulling out the big guns, with its first TV ad campaign in the UK. Marketing Week reports that the company’s first UK above-the-line campaign focuses on what Google+ has to offer, and...
Google+ gets its first UK TV ad campaign, while its advertising budget in the US reaches $12m

How Social Media Consultants Dupe Their Corporate Clients

www.readwriteweb.com
Anyone can call himself a social media expert and find clients willing to pay thousands of dollars for advice. Here are some things to consider before hiring a so-called expert, including whether you really need a social media consultant. A friend of mine who works for a major grocery store...
How Social Media Consultants Dupe Their Corporate Clients

Turntable.fm inks deals with major music labels, promises 'no traditional advertising'

www.engadget.com
Turntable.fm may not be as much of a household name as some of the other music streaming services out there, but it's certainly doing its best to catch up. After launching in June and releasing an iPhone app in September, the company has now taken another step toward the...
Turntable.fm inks deals with major music labels, promises 'no traditional advertising'

Influitive Raises Another $7.3M To Bring The Peer-To-Peer Model To Marketing

techcrunch.com
Influitive, a marketing company that analyses data around social media, influencer networks and other peer-to-peer techniques to spread the word, has raised another $7.3 million — investment that it will use to continue developing its AdvocateHub marketing platform, as well as to build out its own sales and marketing teams,...
Influitive Raises Another $7.3M To Bring The Peer-To-Peer Model To Marketing
Foursquare goes into monetization mode with promoted updates

Online paid-content market poses threat to traditional advertising

www.guardian.co.uk
Rise of tablet computers and smartphones could help paid-content market rise to £8bn a year by 2017, says reportThe rise of tablets and smartphones will help grow the online paid-content market 65% to £8bn a year by 2017, with consumer spending on digital news rocketing 77% to almost £250m, according...
Online paid-content market poses threat to traditional advertising
WhatsApp CEO says it has more users than Twitter and more messages than Facebook

GM Halting Facebook Ads: Did The Auto Maker Just “Not Get Social”?

techcrunch.com
General Motors plans to stop advertising on Facebook, says The Wall Street Journal according to “people familiar with the matter.” But I spoke to a source close to Facebook that characterize GM’s efforts as “taking one swing and deciding to quit.” My source says GM’s efforts weren’t social enough, focusing on building...
GM Halting Facebook Ads: Did The Auto Maker Just “Not Get Social”?
Social Ad Network 140 Proof Launches Partner Platform, Signs Up Jumptap

Extole Revamps Its Marketing Tools With Open Graph ‘Social Expressions’

techcrunch.com
Extole is announcing a new version of its marketing platform today. The big new feature: “Social expressions” that integrate with the Facebook Open Graph. Founder and CEO Brad Klaus says that the new stuff, in particular, taps into a larger marketing trend, where brands are finding new ways to communicate...
Extole Revamps Its Marketing Tools With Open Graph ‘Social Expressions’

Online publishing: optimizing and monetizing content

gigaom.com
In response to six consecutive years of decline in its traditional advertising pool, the print industry has been developing innovative digital products and revenue streams. In an era when a digital presence is essential for survival, publishers must address some key concerns, including monetization of digital channels, targeting relevant content...
Online publishing: optimizing and monetizing content

Community platform BlogFrog snags $3.2 million Series A, plans to double staff and open NYC office

thenextweb.com
BlogFrog, the Boulder-based platform that lets consumer-facing brands get face to face with social influencers has just announced a $3.2 million Series A round, led by Grotech Ventures, TechStars’ David Cohen and others. The company has been in business since 2009, working only from a $900,000 seed round as well...
Community platform BlogFrog snags $3.2 million Series A, plans to double staff and open NYC office

Understanding Like-gate

daltoncaldwell.com
Several prominent people are up in arms about Facebook charging for access to users who have already Liked their page. I believe this debate is missing the big picture, and what we are in fact witnessing is the unfurling of the full-fledged Facebook business model. Facebook is showing us how...
Understanding Like-gate

Washington Post steps into sponsored posts with a new platform, BrandConnect

paidcontent.org
The Washington Post on Tuesday launched BrandConnect, a sponsored content platform that “connects marketers with the Washington Post audience in a trusted environment.” The content appears on the Washington Post home page, among regular articles, and is denoted by a blue box that says “Sponsor Generated Content.” With the new...
Washington Post steps into sponsored posts with a new platform, BrandConnect
How charging for premium content will save publishers from certain death

With New Facebook Integration, Prescreen Relaunches To Make Movie Discovery More Social

techcrunch.com
So there you are, an independent filmmaker at a top film festival. Your movie is received well, gets some good buzz, but it’s six months before you secure distribution. You’re ready to release, but remember all those people eager to watch the movie six months ago? They’ve gone on to...
With New Facebook Integration, Prescreen Relaunches To Make Movie Discovery More Social
AKQA's Tom Bedecarré: In 2020, Apple Will Be The World's Most Powerful Media Company

Reddit Considering Accepting Bitcoin as Payment for Subscriptions

betabeat.com
Mr. Wong (Photo: Quora) With 3.8 billion pageviews in October alone, Reddit is still far from profitable, so it’s betting on a subscription model to keep the site free of traditional advertising. Last week, the site began ramping up its efforts to convince users to invest in Reddit Gold. For $3.99/month or...
Reddit Considering Accepting Bitcoin as Payment for Subscriptions

Is the New York Times making paywalls pay?

www.guardian.co.uk
The NYT shows print and digital strategies are more intertwined than everThe New York Times company's latest quarterly numbers contain a rich trove of data regarding the health of the digital news industry. Today, we'll focus on the transition from traditional advertising to paywall strategies being implemented across the world....
Is the New York Times making paywalls pay?

Why Path is holding out on ads for now

tech.fortune.cnn.com
The young social network is growing and adding new partners but holding off on letting advertisers in. Here's why. By Richard Nieva, contributor FORTUNE -- Path, an app billed as the social network for close friends and family, announced a bevy of new features last week, including an integration with...
Why Path is holding out on ads for now

Can brands evolve from digital advertisers to mass communicators?

paidcontent.org
Social media advertising is all the rage today, but Jeff Dachis, CEO and founder of marketing consultancy The Dachis Group, questions whether brands are really getting the concept. Inserting what are essentially billboards into people’s Facebook feeds doesn’t count as true engagement, he said Wednesday at GigaOM’s paidContent Live conference...
Can brands evolve from digital advertisers to mass communicators?
With Updated App, Path Hints at a Mature Business Model

TV sees itself in a 'second screen' primed for popularity

paidcontent.org
The “second screen” may move closer to the mainstream when the TV companion app Zeebox launches in the US next week, ahead of wider imminent deployment by BSkyB. But where is the real value in the hot new idea that many in broadcasting are still beginning to explore? “There’s no...
TV sees itself in a 'second screen' primed for popularity
Cachetown wants to bring mobile advertising to the third dimension (with gamification & augmented reality)

Twitch hits 28M viewers a month as live game streaming hits its stride

venturebeat.com
Live game video streaming site Twitch is hitting its stride, as the company announced today it drew 28 million unique viewers in February alone. Those viewers watched more than 600,000 players broadcast their own games, and each of the viewers watched more than 90 minutes of video per day....
Twitch hits 28M viewers a month as live game streaming hits its stride

Plyfe Brings Its Brand-Promoting Games To Mobile, Raises $750K

techcrunch.com
Plyfe, a startup that allows brands to promote themselves through games and rewards, is moving onto mobile today — Plyfe games can now be played on the company mobile website, as well as embedded in smartphone apps. The company is also announcing that it has raised $750,000 in bridge funding...
Plyfe Brings Its Brand-Promoting Games To Mobile, Raises $750K
What happens to advertising in a world of streams?
Microsoft Kinect’s NUads is what the TV industry needs to survive the future

Kiip is preparing an HTML5 and Flash SDK to deliver its reward platform everywhere

thenextweb.com
As we just reported, Kiip has announced its “Build” Fund winners for indie developers and its CEO Brian Wong tells me that there are about 450 apps currently using its reward system. What Kiip has done is create an advertising model that is so sticky, it’s almost scary at times....
Kiip is preparing an HTML5 and Flash SDK to deliver its reward platform everywhere
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