traditional channels

traditional channels

Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing

techcrunch.com
In this series titled “Defining a growth hacker”, I am exploring the meaning and practical application of growth hacking through a number of interviews with prominent growth hackers. This is the second post the series, which outlines the ways growth hacking changed marketing. You can find the first post, “Defining...
Defining A Growth Hacker: 5 Ways Growth Hackers Changed Marketing
Freshdesk Launches $10M “Future Fund” To Bring Free Help Desk Support To Startups
LinkedIn Doubles Down On Job Hunting With A Redesigned Recruiter Page That Is Closer To LinkedIn's New Look

Big Shipment Of Gray Market iPhones And iPads Busted At Hong Kong Border

techcrunch.com
Apple’s iPhone 5 is a popular grey market item, and the proximity of Hong Kong to mainland China makes it a particularly popular choice for stocking up on Apple hardware to be resold in the latter country. Now, there’s been a huge bust by Hong Kong Customs, according to a...
Big Shipment Of Gray Market iPhones And iPads Busted At Hong Kong Border

Vice's Shane Smith and CollegeHumor's Ricky Van Veen Are Kings of All Media

allthingsd.com
Build a brand and an audience, and you can do whatever you want. That’s the takeaway from a wild interview with Shane Smith, founder and CEO of Vice Media, and Ricky Van Veen, co-founder of CollegeHumor, which closed out D:Dive Into Media. Both are about to release big projects through...
Vice's Shane Smith and CollegeHumor's Ricky Van Veen Are Kings of All Media
With $40m Series B, Momo Proves Huge Market for Casual Hook-ups in China

Iterations: All The News That's Fit To Reinvent

techcrunch.com
Editor’s Note: Semil Shah is an EIR with Javelin Venture Partners and has been an Official Contributor to TechCrunch since January 2011. You can follow him on Twitter at @semil. If there was a time-lapse video chronicling how humans have shared and received news information throughout history, the transcript of...
Iterations: All The News That's Fit To Reinvent

Why media owners are losing out on potential digital ad revenues

www.guardian.co.uk
Although digital media revenues continue to grow, publishers risk losing control of selling process to agencies and advertisersMedia owners are losing control of their data and their ability to command the maximum value for their audiences, and many don't realise it. The reason? Advertisers and agencies are dropping cookies on...
Why media owners are losing out on potential digital ad revenues
Intel's Cable TV Service And Set Top Box Will Soon Roll Out City By City

Amazon's Gift Card Promotion Nets $5 Million and Lots of New Subscribers

allthingsd.com
In just 17 hours yesterday, AmazonLocal sold one million Amazon gift cards for $5 million, making it the company’s most successful promotion in the daily deals space to date. That’s not a big surprise given it was essentially giving away cash — each $10 gift card cost five bucks! But it’s...
Amazon's Gift Card Promotion Nets $5 Million and Lots of New Subscribers

Salesforce's Desk.com Turns Any Employee Anywhere Into A Customer Support Ace

www.fastcompany.com
Desktop software is sold "by the seat." But a "by the hour" pricing structure offered by cloud-based apps means smaller businesses can put everyone on customer support--even the CEO or the weird guy clinging to his red stapler.Customers are increasingly expecting to get help from companies through social media, like...
Salesforce's Desk.com Turns Any Employee Anywhere Into A Customer Support Ace

Salesforce.com's Desk.com Aims to Replace Outlook, SharePoint in the Call Center

www.readwriteweb.com
Last September, a cloud-based customer-service session manager built on the Salesforce platform called Assistly made a big splash at the Dreamforce '11 convention. Within weeks,Assistly found itself acquired by Salesforce, with the intention of making it the engine behind its Desk.com domain. Now Assistly has become Desk.com, and in...
Salesforce.com's Desk.com Aims to Replace Outlook, SharePoint in the Call Center

Chart of the Week: Marketing Budgets Shifting to Digital Tactics

blog.hubspot.com
Marketers are shifting their budgets away from traditional marketing channels and toward digital marketing channels. Econsultancy, in association with ExactTarget, surveyed more than 265 B2B marketers -- in companies of all sizes -- asking if they plan to spend more or less of their marketing budgets in 2010 on 14...
Chart of the Week: Marketing Budgets Shifting to Digital Tactics
Freshdesk launches free SDK to provide in-app customer support for iOS apps

Exitround Launches An Anonymous Marketplace Where Startups Can Get Acquired

techcrunch.com
AngelList has changed the investment landscape by creating an online space where entrepreneurs can connect with the investors. Now site called Exitround may do the same at what, for many startups, may be the other end of the process, offering a marketplace where startups, especially small seed-funded companies that are...
Exitround Launches An Anonymous Marketplace Where Startups Can Get Acquired

Mark Cuban Will Now Take Your Call (For $10k an Hour)

pandodaily.com
Entrepreneurs now have a cheap way to get top-level business advice beyond the traditional channels. Dan Martell, a San Francisco-based Canadian who last year sold his social marketing firm Flowtown to enterprise software company Demandforce, is launching Clarity, an advice connections service centered around the humble phone call. The premise...
Mark Cuban Will Now Take Your Call (For $10k an Hour)

Kickstarter Reminds Us Backers Better Beware, Because There's No Refunds

betabeat.com
Basically. (Photo: flickr.com/benhusmann) A series of stumbles–dead jellyfish, burned sandals, iffy iPod docks–has Kickstarter backers wondering whether there’s any recourse when they bet on projects that just don’t pan on. Their discontent finally bubbled up to NPR, which politely requested some answers yesterday. And so today, the Kickstarter cofounders–Perry Chen, Yancey Strickler, and Charles Adler–took...
Kickstarter Reminds Us Backers Better Beware, Because There's No Refunds

Freshdesk Adds Support For Private Customer Service Messages On Facebook

techcrunch.com
It looks like customer support via Facebook is about to get more useful, thanks to a new feature from startup Freshdesk. Freshdesk helps businesses manage their customer service through traditional channels like email and phone, as well as social networks like Facebook and Twitter. Now it’s integrating with the messaging...
Freshdesk Adds Support For Private Customer Service Messages On Facebook

Q&A with Facebook Head of Measurement Research Development and Partnerships Sean Bruich

www.insidefacebook.com
As Facebook puts more emphasis on monetization and more advertisers are spending on its platform, measurement is increasingly important. The social network is still so new and comes with unique ad types and its own vocabulary, so many advertisers still aren’t sure how it fits in with the rest of...
Q&A with Facebook Head of Measurement Research Development and Partnerships Sean Bruich
Should famous people use Kickstarter? Kickstarter says 'yes'

LocalVox raises $7.4M for one-stop shop for local marketing

gigaom.com
Local businesses interested in getting their name out to clients and potential customers have increasing options, between social media, mobile, search and other more traditional channels. But New York-based LocalVox believes that for many small- to medium-sized businesses, navigating all of those options is complicated, overwhelming and expensive. To address...
LocalVox raises $7.4M for one-stop shop for local marketing

Helped by SoundCloud and Vodafone, Adyen's one-click payments topped $10 billion in transactions in 2012

thenextweb.com
Global payments solutions firm Adyen has revealed record growth for last year, processing more than $10 billion in transactions worldwide. The company, which processes both online and mobile transactions for a number of large-scale corporations including Vodafone, Groupon UK and Getty Images, has seen its revenue increase by 35 percent...
Helped by SoundCloud and Vodafone, Adyen's one-click payments topped $10 billion in transactions in 2012
AngelList Has Transformed Seed Investing — Are Recruiters and Job Boards Next?

Five mobile app marketing strategies for big brands

venturebeat.com
This sponsored post is produced by Fiksu. As mobile devices become the new primary way for customers to interact with their favorite products and services, the way that big brands are interacting with their customers and prospects is also undergoing rapid change. Brands are catching on to the increasing importance...
Five mobile app marketing strategies for big brands

New record label lets you download music for free

venturebeat.com
“Download for free” is something of a taboo in the entertainment industry as bootleg content continues to take chunks out of studios’ revenue. But one record label is branching out and giving the people what they want: free music. “At DigSin, we believe in the amazing talent of our...
New record label lets you download music for free

Social lags search and email in driving ecommerce conversions, revenue

gigaom.com
Social networks are driving more traffic to ecommerce sites, but they still lag behind traditional channels like search and email in conversions and average order value. According to Monetate, an online marketing provider that analyzes more than 100 million online shopping experiences, email was the leader in conversions to sales in the second...
Social lags search and email in driving ecommerce conversions, revenue

YouView in nearly 400,000 homes since it launched eight months ago

www.guardian.co.uk
Internet-connected TV service reveals most set-top boxes distributed as part of broadband bundles from BT and TalkTalkYouView, the internet-connected TV service, has reached almost 400,000 homes in the eight months since it launched.Richard Halton, YouView chief executive, claimed it was now the fastest-growing TV service in the UK, as the...
YouView in nearly 400,000 homes since it launched eight months ago
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