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Online Privacy: Americans Want It, and They Want It Now. So Why Can't They Get It?

www.pcworld.com
A new survey by Truste claims 94 percent of people care deeply about online privacy. Unfortunately, none of them are in the online advertising industry....
Online Privacy: Americans Want It, and They Want It Now. So Why Can't They Get It?

Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting

techcrunch.com
Mobile ad startup Drawbridge offers technology that helps identify when multiple devices are being used by a single user — something that’s pretty appealing to advertisers, but could also have significant privacy implications. Drawbridge is announcing today that it’s partnering with privacy management company TRUSTe so that people who see...
Drawbridge Partners With TRUSTe To Let Consumers Opt Out Of Its Cross-Device Ad Targeting

People Say They Care About Their Online Privacy, But Do They Care Enough to Switch?

allthingsd.com
The rational response to the question “Do you worry about your privacy online?” is “Yes.” We transmit and share a ton of information about ourselves online these days. A little concern about how companies and governments and other people treat that personal content is a very good thing. The privacy...
People Say They Care About Their Online Privacy, But Do They Care Enough to Switch?

Mobile Ad Exchange Nexage Opens Up To Third-Party Services With Nexage Connect

techcrunch.com
Nexage is hoping to expand the capabilities of its mobile ad exchange with the launch of a new service called Nexage Connect. Mark Connon, the company’s executive vice president of corporate and business development, said advertisers and publishers can do a number of things (largely related to targeting) in the...
Mobile Ad Exchange Nexage Opens Up To Third-Party Services With Nexage Connect

Path vows contact data 'hashing' in next update, chases privacy certification

www.engadget.com
Path is still trying to pave over those privacy cracks, promising that its next update will "hash" the contact data it previously used to suck up without prior warning. Last month, the app was caught with its digital fingers inside users' address books and while the subsequent (and understandly...
Path vows contact data 'hashing' in next update, chases privacy certification

TRUSTe Announces An Opt-Out System for Mobile Ads

techcrunch.com
It looks like there are some big challenges ahead for mobile advertising, as the industry faces increasing scrutiny from the federal regulators, and as Apple phases out the UDIDs used by advertisers and publishers to identify users. Now privacy company TRUSTe is offering a new way for advertisers to address...
TRUSTe Announces An Opt-Out System for Mobile Ads
The wrong privacy policy could cost you 'hundreds of thousands of dollars,' says lawyer

Developers get some tips on mobile app privacy

www.pcworld.com
Mobile app developers face a huge challenge in keeping up with the fast-changing landscape of data privacy law. They got some tips Wednesday at a conference devoted to the topic in San Francisco.The services mobile apps provide, which often draw on location, contact lists and other personal data, are...
Developers get some tips on mobile app privacy

Percentage of users saying they opt out of targeted ads has nearly doubled, survey

gigaom.com
Amid debates over Do Not Track and increased activity in ad tech, a report released Monday from privacy management firm TRUSTe signals that consumers are increasingly taking actions to protect their online privacy. Last year, the firm found that 27 percent of U.S. adults over the age of 18 indicated...
Percentage of users saying they opt out of targeted ads has nearly doubled, survey

TRUSTe launches opt-out service for mobile app data

vator.tv
With many apps opting users into data sharing, TRUSTe is giving the power back to the people If you've been scanning through the various application stores lately, you might have noticed just how many apps are available for no purchasing price at all -- but that doesn't exactly mean that...
TRUSTe launches opt-out service for mobile app data

MobileSpaces nets $3M from Accel to improve BYOD security

www.insidemobileapps.com
Mobile security startup MobileSpaces announced today it has received $3 million in Series A funding from Accel Partners. Headquartered in Washington D.C., MobileSpaces creates enterprise security solutions for businesses with bring your own device (BYOD) smartphone policies. Although the growing practice has proven popular with employees and accountants, IT professionals...
MobileSpaces nets $3M from Accel to improve BYOD security

[Infographic] Survey: Consumers Are Concerned About Privacy, Tracking, Advertising

www.readwriteweb.com
How much do social and mobile service providers know about you? What are they doing with your personal information? If you're worried, you're not alone. A Harris Interactive survey commmissioned by TRUSTe, which helps its clients manage customer privacy, shows that 60% of adults surveyed are more concerned about their online...
[Infographic] Survey: Consumers Are Concerned About Privacy, Tracking, Advertising
Path will protect private user data with 'hashing' in next release

Internet users' privacy concerns may mean cookies start to crumble

www.guardian.co.uk
Firefox is about to follow Safari's lead by disabling third-party cookies, but the web simply would not work without themWhen the Cookie Directive, officially known as the EU e-Privacy Directive, was first drafted two years ago, tablets hadn't been adopted in their millions, and smartphones had nothing like their present-day...
Internet users' privacy concerns may mean cookies start to crumble
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