tv advertising

tv advertising

Coming in 2013 - targeted TV ads

paidcontent.org
Just like with static display ads online, we have become used to seeing targeted video ads on the web, mobiles and tablets. Now video ad targeting will come to the living room, when the UK’s two big pay-TV operators will soon start showing targeted ads to viewers using internet delivery in...
Coming in 2013 - targeted TV ads

Why Twitter Loves TV (Video)

allthingsd.com
Twitter has been trying to attach itself to TV, and the TV advertising business, for years. Unlike other digital platforms, though, Twitter has been trying to tell the TV business that it comes in peace – it doesn’t want to disrupt TV, but extend TV. CEO Dick Costolo made the...
Why Twitter Loves TV (Video)

Digital Media Visionary Jon Miller's 'Doomsday Scenario' For TV Advertising

www.businessinsider.com
Former AOL CEO Jon Miller has a bleak outlook on the future of TV advertising. With changing viewership patterns away from live to on demand or on the web among the valuable 18-35 age group, advertising spending may be shifting away from television faster than previously thought, said Miller at...
Digital Media Visionary Jon Miller's 'Doomsday Scenario' For TV Advertising

Tech Companies Try, And Fail, To Inspire With Recent Commercials

techcrunch.com
These days you can’t fully understand consumer Internet technology unless you watch TV. Between entreaties to Like brands on Facebook or use hashtags interspersed between segments on your local news shows to the use of stuff like Instagram in commercials for things like Doritos Locos tacos, television is going...
Tech Companies Try, And Fail, To Inspire With Recent Commercials

BII MOBILE INSIGHTS: Second Screen Is Taking Its Toll On The TV Ad Market

www.businessinsider.com
Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Second Screen Taking Its Toll On TV Advertising (Magna Global via AppMarket.tv)The emergence of Second Screen Social TV is affecting the TV industry according to a new...
BII MOBILE INSIGHTS: Second Screen Is Taking Its Toll On The TV Ad Market

Twitter And Nielsen Announce Partnership To Create New Twitter-Based TV Rating

techcrunch.com
Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV rating, which they’re hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter. The companies say they’re planning to make the rating available commercially in fall of 2013....
Twitter And Nielsen Announce Partnership To Create New Twitter-Based TV Rating

Zeebox updates iOS app to add Twitter login, smart TV support and more

thenextweb.com
Fresh from the news that it had begun seeing up to 15,000 new users per hour as a result of its new TV advertising push, Zeebox has rolled out a new update to its iOS app, adding a number of new features and support for smart TVs. The new update...
Zeebox updates iOS app to add Twitter login, smart TV support and more

Chart: TV still trounces web for advertising impact

paidcontent.org
Those who think digital platforms are the ultimate in advertising may want to check these facts. GfK survey data published by Deloitte on Thursday shows that most consumers still consider TV the most impactful advertising medium. As our chart shows, only three percent of people think web banners and video...
Chart: TV still trounces web for advertising impact

Are Pinterest And Foursquare The Real Deal Or Just Hype?

www.businessinsider.com
Two of the most talked about startups in the tech world today are Pinterest and Foursquare. At IGNITION, SAI editor Alyson Shontell asked SV Angel's David Lee, Spark Capital's Bijan Sabet, and BoxGroup's David Tisch to weigh in on whether these companies were the real deal or just hype. Find...
Are Pinterest And Foursquare The Real Deal Or Just Hype?

Facebook: For ads, clicks aren't all that counts

www.pcworld.com
Traditional wisdom--and online ad budgets--measure success in clicks. While that may work for ads on Google, Facebook says that focusing on the per-click return isn't the best method for businesses seeking to spread brand awareness. Per-click metrics don't show the "outcomes that happen in the grocery store, in the...
Facebook: For ads, clicks aren't all that counts

Like That TV Ad You Just Saw? Twitter Wants to Show You Another One

allthingsd.com
Digital advertising is big, but nearly as big as TV advertising. So Twitter, like everyone else who sells bits and bytes, would like some of that TV ad money. Here’s their latest attempt: “TV ad targeting“, which promises that it can find Twitter users who saw a TV ad, and...
Like That TV Ad You Just Saw? Twitter Wants to Show You Another One

6 Online Legal Services Reviewed by NextAdvisor.com

www.readwriteweb.com
You probably know about LegalZoom.com, largely through lots of word of mouth and TV advertising, but did you know about several other online legal services? Luckily, the folks at NextAdvisor.com have done some of the heavy lifting. Whether you're starting a business or simply registering a trademark, they have determined...
6 Online Legal Services Reviewed by NextAdvisor.com

Shazam Already Helps You Discover Music, Now It Wants To Help You Discover TV Advertising

www.fastcompany.com
If you're one of the 250 million people who has ever used Shazam, the app that first gained popularity for helping you name that tune, you may have also used it in the past year while watching television to unlock extra info about your favorite stars and athletes at live...
Shazam Already Helps You Discover Music, Now It Wants To Help You Discover TV Advertising
Taking a Cue from Social, Jivox and Music Interactive Partner to Bring Music Downloads to Online Ads

Social TV's Big Week: Flingo's $7M Funding Follows Super Bowl

paidcontent.org
Two days after social TV made a splash at the Super Bowl, yet another new entry in that field, Flingo, announced that it has secured $7 million in series A funding from August Capital.  Best known as the company started by BitTorrent co-founder Ashwin Navin, Flingo develops software for...
Social TV's Big Week: Flingo's $7M Funding Follows Super Bowl

The first Shazam-enabled UK adverts are announced for ITV’s Britain’s Got Talent final

thenextweb.com
We’ve known for a number of weeks that UK-based music-recognition service Shazam was lining up a landmark advertising deal with British broadcaster ITV. The deal promises to let viewers snap up products they like during ad breaks, using nothing but their smartphone and Shazam’s mobile app. Today, Britain’s biggest commercial...
The first Shazam-enabled UK adverts are announced for ITV’s Britain’s Got Talent final

Microsoft launches new campaign to show Internet users how to manage their personal data

thenextweb.com
Microsoft has launched a new campaign to increase awareness around online privacy issues. The company has long been active in the space, working with a range of players across the industry to educate consumers about Internet privacy, but its new campaign is focused on promoting choice and demonstrating how its...
Microsoft launches new campaign to show Internet users how to manage their personal data

Social TV Startup Zeebox Seeks Impact With TV Campaign

paidcontent.org
One of the nascent social TV space’s most interesting new second-screen software services is this week courting both mainstream users and broadcast partners using a national TV advertising campaign and a toolset designed for channel operators. Zeebox, an iOS app that augments live TV shows with interaction, show information...
Social TV Startup Zeebox Seeks Impact With TV Campaign

Facebook's Weird New 'Home' Ad Triggers Wave Of Negative Reaction (FB)

www.businessinsider.com
Facebook's new ad for Facebook Home is very, very strange, and just like a previous TV commercial ("Chairs") it's attracting a lot of attention. But perhaps not the attention Facebook hoped for. The ad, titled "Airplane," shows a man boarding a plane, and as he looks at the photos on...
Facebook's Weird New 'Home' Ad Triggers Wave Of Negative Reaction (FB)

Olympics boost to outdoor advertising

www.guardian.co.uk
Advertisers booked campaigns across London during 2012 event, but TV and newspapers report decline in revenuesOutdoor advertising was significantly boosted by the London Olympics last summer, although other sectors including TV and newspapers saw revenues decline during the period.The big Olympic winner was, as expected, the outdoor advertising sector, which...
Olympics boost to outdoor advertising

Shazam Adds Support For Android Beam: Tap To Share Music, Tour Dates, Offers & More

techcrunch.com
Mobile music discovery service Shazam has just revealed an updated version of its application for Android users which takes advantage of the new technology in Android 4.0 called “Android Beam.” For those unfamiliar, Android Beam is an NFC-based “touch-and-share” feature that allows Android owners share contacts, links, maps, and other...
Shazam Adds Support For Android Beam: Tap To Share Music, Tour Dates, Offers & More

See The Top 20 Biggest Web Video Advertisers Of All Time, Ranked By Reach

www.businessinsider.com
Online video advertising can be tricky to measure because unlike traditional tv advertising, web video is part paid and part earned. Moreover, because the switch to online tv and watching is still relatively new, there is very little data on the lifecycle effectiveness of online video advertising. We asked our...
See The Top 20 Biggest Web Video Advertisers Of All Time, Ranked By Reach

Jared Fliesler, Square's VP Overseeing Growth, Joins Matrix As General Partner

techcrunch.com
Jared Fliesler, who oversaw growth and user acquisition at Square, is crossing over to the venture side from the startup world and joining Matrix Partners as a general partner. A firm that has been around for more than 30 years, Matrix does Series A rounds in the enterprise and consumer...
Jared Fliesler, Square's VP Overseeing Growth, Joins Matrix As General Partner
AmEx makes buying as easy as tweeting

SearchCap: The Day In Search, May 3, 2012

searchengineland.com
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Basic Econometric Modeling: Measuring The Offline-Online Effect Of TV Advertising On Search Spend Multi-channel advertisers often ask me how to measure the effect... Please visit Search...
SearchCap: The Day In Search, May 3, 2012
Big Brother is watching, and he wants to sell you a new car

Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media

blog.nielsen.com
With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers, radio, outdoor, Internet, and cinema all saw an increase in ad spend in the beginning of 2012 compared to last year, according to Nielsen’s quarterly Global...
Global Internet Ad Spend Sees Double-Digit Growth, Outpaces Other Media
Satirical 'Startup' Vooza Gets Serious About What It's Really Up To -- A New Kind Of Web Advertising

Nielsen, GroupM To Develop New Ratings Tool

paidcontent.org
As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the success of TV advertising across those devices and platforms. Recently, there’s been a burst of activity on that front. On Monday, the ad-buying...
Nielsen, GroupM To Develop New Ratings Tool

The Advertising (In)Effect: Rankings For Top Tablet Ads Exclude Bestselling iPad. A Sign Of Changing Tides Ahead?

techcrunch.com
Here’s a sign that all the TV advertising dollars in the world can’t always buy you market share and consumer love (useful lesson for politicians, too): a list of top ads in the U.S. for tablets puts Samsung way into the lead among vendors — but Apple, which actually is...
The Advertising (In)Effect: Rankings For Top Tablet Ads Exclude Bestselling iPad. A Sign Of Changing Tides Ahead?
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