video ads

video ads

Cypress debuts ad platform for Xbox Live video apps
You Are Watching More Web Video Ads Than Ever
The Android Conundrum: People Buy More Phones And Do Less With Them (AAPL, GOOG)

Pivoting From A White Label YouTube To A Multi-Million-Dollar Exit

www.fastcompany.com
Serial-entrepreneur Reggie Bradford launched Vitrue in 2006 as a kind of "white label YouTube," that let consumers create, upload, and rate video ads for their favorite products. Fresh off of two successful exits that had been worth more than $4 billion to shareholders, Bradford was convinced he had another winner....
Pivoting From A White Label YouTube To A Multi-Million-Dollar Exit

The Bottom Line on Apple and YouTube

allthingsd.com
Normally, losing home page placement for an app on the iPhone and iPad would cause gnashing of teeth and wailing of tongues in the afflicted boardroom, along with wholesale firings and restructuring. But in YouTube’s case, losing that coveted spot on Apple’s mobile devices is an unequivocal blessing, not a...
The Bottom Line on Apple and YouTube

U.S. viewers watched 36.9 billion online videos in July

news.cnet.com
Millions of Americans watched billions of videos online in just one month, and their favorite platform was Google, followed by Facebook. They also watched nearly 10 billion video ads. [Read more]...
U.S. viewers watched 36.9 billion online videos in July

U.K. Ad-Funded Mobile Broadband Startup, Samba Mobile, Raises Sub-£1M In Second Angel Round

techcrunch.com
Samba Mobile, a UK startup founded in 2010 which incentivises ad-watching by offering free 3G mobile broadband for desktop PC, laptop and tablet users in exchange for watching video adverts, has raised just shy of £1m — £929,000 — in equity capital in its second round of angel investment. Investors include David...
U.K. Ad-Funded Mobile Broadband Startup, Samba Mobile, Raises Sub-£1M In Second Angel Round
Facebook's coming video ads run the risk of 'MySpacing' the world's most popular social network

New report says video ads are soaring -- but only 5% are on mobile

paidcontent.org
New ad industry figures claim the number of online video ads shown in the last quarter of 2012 grew an eye-popping 52 percent compared to the previous three months. This stat shows that TV dollars may be shifting to the web in force; this could also come as good news...
New report says video ads are soaring -- but only 5% are on mobile
Applifier launches video ad network to monetize Facebook games

Facebook roundup: video ads, voice calling, logos and more

www.insidefacebook.com
Facebook video ad units could come with TV price tags – Facebook is reportedly prepping to sell its new video ads with an “upfront”-type marketplace and TV-like prices. According to AdAge, Facebook will have four daily summer slots — women over 30, women under 30, men over 30 and men over...
Facebook roundup: video ads, voice calling, logos and more

Boot up: Xbox's voice control, Lenovo aiming for US, booming video ads on iPad and a peek at the iWatch?

www.guardian.co.uk
Plus why Twitter bought Vine, how much Yahoo will pay for Hulu and the Liberty Reserve founder arrestedEight hand-selected links for you, freshly plucked from the web by our Technology teamThe Xbox One's voice control and remote play >> PolygonThe ultimate cheat - Xbox One will let you hand over...
Boot up: Xbox's voice control, Lenovo aiming for US, booming video ads on iPad and a peek at the iWatch?

Google Goes After TV Dollars, By Pretending It's TV

allthingsd.com
Google sells a lot of advertising — about $38 billion a year. But the TV guys sell even more — more than $190 billion a year. Hence Google’s new pitch to advertisers: Think of us like TV! Buy us like TV! Which means Google is going to start using an...
Google Goes After TV Dollars, By Pretending It's TV

Now Playing: Video Ads Arrive On LinkedIn

marketingland.com
A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad within the standard  300 x 250 px ad location and tie in their YouTube videos and tracking as well. Once a user clicks on a...
Now Playing: Video Ads Arrive On LinkedIn

Sharethrough Launches A Video Portal At Sharethrough.tv To Show Off Ads That Don’t Suck

techcrunch.com
Ever want to re-watch one of those awesome and inspirational five-minute Nike ads, but didn’t know where to look? Video ad distributor Sharethrough has rolled out a new video portal that is designed to bring together all the most innovative branded ads all in one place. Sharethrough operates an ad...
Sharethrough Launches A Video Portal At Sharethrough.tv To Show Off Ads That Don’t Suck

YouTube brings skippable ads to mobile devices

news.cnet.com
As it negotiates consumers' big shift to mobile, the Google unit says its TrueView ads are now being served up on smartphones and tablets. The format lets viewers skip video ads after 5 seconds, and advertisers pay only when viewers let an ad play out. [Read more]...
YouTube brings skippable ads to mobile devices

Google Shuts Down TV Ads In AdWords

marketingland.com
Google is shutting down its TV Ads initiative, begun in 2007, which allowed AdWords advertisers to buy television ads via the AdWords interface and auction model. The company distributed video ads nationally in the US via its partners Bloomberg, DISH Network, DIRECTV, CBS College Sports, Cox Media... Please visit Marketing...
Google Shuts Down TV Ads In AdWords

Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness

techcrunch.com
Every year online video ad startup BrightRoll does a survey of advertisers to see how they’re approaching online video and what their budget plans are for the coming 12 months. And every year, respondents tend to get a little more into the whole online video thing. This year, respondents continue...
Survey Says: Online Video Is Catching Up To TV In Ad Effectiveness
As sports TV costs soar, leagues find new ways to slice up video dollars

Stupeflix video maker passes 10 million videos, cuts price by 50%

thenextweb.com
Stupeflix just shared two milestones with us: its video creation platform has surpassed the 10 million videos three years after launch and its developer API now features a “friendlier” business model. The French startup also proudly noted it powers apps for Samsung, Sprint, American Express, Coca-Cola, and Visa, among others....
Stupeflix video maker passes 10 million videos, cuts price by 50%

Facebook ads could become videos soon, with 15 second commercials invading your News Feed

thenextweb.com
Facebook could be adding a new advertising format to its arsenal soon, according to AdAge. Based on what the publication has heard from “several industry executives”, the social network could be bringing video ads to its 1 billion users within the “first half of next year” to generate more revenue....
Facebook ads could become videos soon, with 15 second commercials invading your News Feed

Google targets $20 billion local TV ad market

paidcontent.org
Google, which is already making a play for the TV dollars spent by big national brands with investments into what it calls premium video, is now targeting small- and medium-sized video advertisers, too. It’s adapting its popular do-it-yourself AdWords  platform to video ads made for its YouTube video portal. Google...
Google targets $20 billion local TV ad market

GeekWire Summit Preview: How Hulu has risen to the top by rolling its own

www.geekwire.com
Richard Tom Many of us think of Hulu as the place to catch up on our favorite shows. But at its heart, Hulu is “a technology company first,” says Richard Tom, Hulu’s chief technology officer. Exhibit A: Hulu’s decision to build and manage its own video advertising system, without leveraging third-party...
GeekWire Summit Preview: How Hulu has risen to the top by rolling its own
Everyone loves mid-rolls, at least more than pre-rolls
Can a big bet on tech help USA Today escape its paper past?
Spotify launches first ad campaign, reportedly working on streaming video service

Microsoft Ad Pokes Fun at IE, Urges Users to Give IE9 a Chance

www.pcworld.com
Microsoft has set up a website with video ads and silly graphics, all of which essentially admit that Internet Explorer used to stink....
Microsoft Ad Pokes Fun at IE, Urges Users to Give IE9 a Chance

Mogreet Releases APIs To Let Developers Quickly Add SMS, Video, Rich Media Messaging To Apps

techcrunch.com
Mogreet, the Los Angeles-based startup that provides brands and marketers with a distribution platform for mobile video messaging, today announced the release of its API developer portal, which allows third party-developers to easily integrate MMS, SMS, video and in-app messaging into their applications. Launched in 2006, Mogreet has built a...
Mogreet Releases APIs To Let Developers Quickly Add SMS, Video, Rich Media Messaging To Apps

Will video ads supercharge Facebook's revenue engine?

news.cnet.com
It's not clear how autoplaying video ads that take over a large part of the screen will delight Facebook users. [Read more]...
Will video ads supercharge Facebook's revenue engine?

Tremor Video launches IPO, prices shares lower than expected

gigaom.com
Tremor Video, a large online video network, will go public on Thursday in an IPO that some observers believe could prove a bellwether for the overall ad tech market. The company, which filed to go public in late May, will price 7.5 million shares at $10, a figure that is...
Tremor Video launches IPO, prices shares lower than expected
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