video advertising

video advertising

Video ad technology company HIRO Media lands $5 million

thenextweb.com
HIRO Media, a Tel Aviv, Israel-based online video advertising technology firm, this morning announced that it has raised $5 million in funding. The capital injection will be used to finance the company’s expansion in the United States, where it already has offices in New York and Silicon Valley. Founded in...
Video ad technology company HIRO Media lands $5 million

Samsung 'Teaser' Ad Which Says And Shows Nothing Has Been Seen Nearly 400,000 Times In 3 Days

www.businessinsider.com
This is how crazy people are about new product news from Samsung right now: A "teaser" video the company released on Dec. 9 (see below), which says absolutely NOTHING, has already been viewed nearly 400,000 times. Since the company launched the big, flat Galaxy S III phone as a spoiler...
Samsung 'Teaser' Ad Which Says And Shows Nothing Has Been Seen Nearly 400,000 Times In 3 Days
Funding daily: app crash reporting, social media, and green buildings

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

marketingland.com
Yesterday the IAB released digital ad revenue figures for the US market in 2012. Overall internet ad revenue came in at nearly $37 billion, making the internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers,... Please visit Marketing Land...
Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

Brightcove and FreeWheel Launch HTML5 Video Advertising Solution for the iPad at Streaming Media East #smeast10

klessblog.blogspot.com
Brightcove and FreeWheel Launch HTML5 Video Advertising Solution for the iPad at Streaming Media East #smeast10

A Framework For The $10B+ Native Advertising Market

techcrunch.com
Editor’s note: Dan Greenberg is the founder & CEO of Sharethrough, the native video advertising company. Dan has been honored as an AdAge “Media Maven” and was recently named to the Forbes “30 under 30″ list. You can find him on Twitter at @dgreenberg. Over the past ten years, publishers have continued...
A Framework For The $10B+ Native Advertising Market
INFOGRAPHIC: Inside The Massive Mobile Video Ecosystem

Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter

marketingland.com
Video technology company Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video advertising trends. According to their findings, the Entertainment sector won 28.7 percent of total shares for social videos, followed by... Please visit Marketing Land...
Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter

HP Deputy General Counsel Porrini Leaves for Video Ad Company YuMe

allthingsd.com
Hewlett-Packard’s corporate legal office has just seen another departure. Sources at the company confirmed that Paul Porrini, vice president, deputy general counsel and assistant secretary, has left the company. Porrini’s LinkedIn profile confirms the move and shows that he has taken a job as general counsel and secretary at YuMe,...
HP Deputy General Counsel Porrini Leaves for Video Ad Company YuMe

Know Your Audience and Stop Interrupting People, Says Opt-In Video Ad Report

pandodaily.com
New York-based Jun Group has been in the opt-in, incentivized video advertising market since 2005. For the last three years the company has released a “State of Opt-In Video and Consumer Engagement” report to challenge industry conventional wisdom and establish best practices. Incentivized video advertising is a rarity in an...
Know Your Audience and Stop Interrupting People, Says Opt-In Video Ad Report

European video ad network Ebuzzing to expand into the US after 79% year-on-year revenue jump in 2012

thenextweb.com
Editor’s note: This article by Trista Bridges originally appeared on Rude Baguette, which covers the Internet and technology sector in France, combining breaking news with in-depth analysis. Ebuzzing, the leading European platform for video advertising distribution, has announced very strong results for 2012, having achieved $52 million in revenues which is a 79% increase over 2011.  This...
European video ad network Ebuzzing to expand into the US after 79% year-on-year revenue jump in 2012
How High Will Marissa Go? Bidding For Hulu Eclipses $1 Billion

At YouTube, Even Stars Agree to Working-Class Wages

blogs.wsj.com
By John Jannarone and Christopher S. Stewart With YouTube joining the battle for video advertising dollars, startup culture has crept into the traditional television world. Even red-carpet regulars are agreeing to working-class wages. AP Jennifer Garne One of the online video site’s new original-content channels, WIGS, is paying everyone working...
At YouTube, Even Stars Agree to Working-Class Wages
Applifier launches video ad network to monetize Facebook games

China's Youku to Buy Chief Rival Tudou

allthingsd.com
Chinese online video company Youku Inc. reached an agreement to acquire its chief competitor, Tudou Holdings Ltd., in a stock-for-stock transaction that will solidify the companies’ dominance of the sector. Under the terms of the agreement, Youku shareholders and ADS holders will own approximately 71.5 percent of a newly combined...
China's Youku to Buy Chief Rival Tudou

Facebook Video Ads Could Arrive By Summer, Analyst Predicts

allthingsd.com
Facebook’s move into video advertising could come by mid-summer, says Hillside Partners’ Rory Maher, adding to a chorus of similar projections. In a new note, he writes that “Facebook is likely beta testing a video ad product where advertisers could distribute video posts”, and predicts it will arrive this year,...
Facebook Video Ads Could Arrive By Summer, Analyst Predicts

See The Top 20 Biggest Web Video Advertisers Of All Time, Ranked By Reach

www.businessinsider.com
Online video advertising can be tricky to measure because unlike traditional tv advertising, web video is part paid and part earned. Moreover, because the switch to online tv and watching is still relatively new, there is very little data on the lifecycle effectiveness of online video advertising. We asked our...
See The Top 20 Biggest Web Video Advertisers Of All Time, Ranked By Reach

Meet SnappyTV, the startup behind Twitter's March Madness video strategy

gigaom.com
When you log on to Twitter during March Madness starting this week, you probably won’t be thinking much beyond the state of your bracket. But if you happen to notice video replays showing up in your feed, they’ll be coming from the technology platform built by SnappyTV, the little startup...
Meet SnappyTV, the startup behind Twitter's March Madness video strategy
Taboola spices up video advertising with $15M

LongTail Raises $5 Million to Take on Web Video Heavyweights

allthingsd.com
Remember the Web video boom? Most of the venture capital buzz is now directed at mobile ads, a small market that’s supposed to grow like a weed. Meanwhile video is dominated by Google/YouTube, with everyone else way, way, way behind. But there are still people willing to bet on video...
LongTail Raises $5 Million to Take on Web Video Heavyweights
Cable networks blocking BBC’s U.S. iPlayer aims
VineTune, An Ever-Changing Music Video Made Up Of 6-Second Vines
Everyone loves mid-rolls, at least more than pre-rolls

GeekWire Summit Preview: How Hulu has risen to the top by rolling its own

www.geekwire.com
Richard Tom Many of us think of Hulu as the place to catch up on our favorite shows. But at its heart, Hulu is “a technology company first,” says Richard Tom, Hulu’s chief technology officer. Exhibit A: Hulu’s decision to build and manage its own video advertising system, without leveraging third-party...
GeekWire Summit Preview: How Hulu has risen to the top by rolling its own
Satirical 'Startup' Vooza Gets Serious About What It's Really Up To -- A New Kind Of Web Advertising

Why This Startup Thinks It Can Slam Google

www.businessinsider.com
Sivi, a virtual personal assistant, launched today. Its founder calls it the only search engine and task completion service you'll ever need. You can request anything you need, from finding and reserving a reservation at the Apple Genius Bar to researching the best way to clean a mattress. Sivi's "concierges"--online...
Why This Startup Thinks It Can Slam Google

7 stories to read this weekend

gigaom.com
And I am back: after a week’s hiatus from the newsletter, I resumed my online reading and have put together a short list of articles for you to read this weekend. There is a little too much internet stuff this week, but it’s all good. Hope you enjoy. How much...
7 stories to read this weekend

In-app advertisers need to catch up with mobile technology

gigaom.com
Based on its traction in the mobile development world, in-app advertising is the best option we have. But if that is the case, why hasn’t it taken off yet? Analysts have said that mobile advertising is a $20 billion opportunity this year in the U.S. alone, but according to even...
In-app advertisers need to catch up with mobile technology

Video Network Blip Drops '.tv', Picks Up $12 Million

paidcontent.org
Another signal of the growing attention being paid to the streaming video sector, and specifically the growing emphasis on made-for-web content: online video network Blip.tv announced a $12-million round of funding, and a rebranding. Now it’s known simply as “Blip.” The round of funding includes participation from Bain Capital...
Video Network Blip Drops '.tv', Picks Up $12 Million
Showyou Partners with OMD, Hopes to Redefine Mobile Video Advertising with In Stream Brand Content
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