viewer interaction

viewer interaction

How Game of Thrones Looks From the Second Screen

www.readwriteweb.com
In the most recent episode of Game of Thrones, a fairly significant supporting character dies. Even if you hadn’t seen it, simply watching the stream of tweets that flowed on Sunday night could easily have revealed this fact, like it or not. This is the reality in which we...
How Game of Thrones Looks From the Second Screen

Channel 4 criticised by Ofcom over Prometheus trailer promotion

www.guardian.co.uk
Watchdog says Twitter promotion for film's trailer blurred the lines between editorial and advertisingMedia regulator Ofcom has criticised Channel 4's exclusive airing of the film trailer for Ridley Scott's Prometheus, which used Twitter to publicise viewer feedback, after deciding that it blurred the lines between advertising and editorial.The special promotion...
Channel 4 criticised by Ofcom over Prometheus trailer promotion

Channel 4 second-screen app 4Now to allow real-time viewer interaction

www.guardian.co.uk
Advertisers will be able to target ads, with app tapping into popularity of viewers using social media while watching showsChannel 4's second screen app will be called 4Now and will offer viewers real-time votes, games and quizzes - and enable advertisers to target them with interactive ads synchronised with the...
Channel 4 second-screen app 4Now to allow real-time viewer interaction
YY becomes a TV partner: Another reason the US should be paying attention to China tech

Engadget HD Podcast 347 - 04.30.13

www.engadget.com
This week we have a review of the ASUS Cube Google TV, rumors of an Amazon set-top box and Microsoft announcing when it will announce the next Xbox. LG has put its 55-inch curved OLED HDTV up for pre-orders in Korea with a price of about $13K, we'll take...
Engadget HD Podcast 347 - 04.30.13
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