viral videos
Live Matrix, The “TV Guide For The Web,” Acquired By OVGuide
techcrunch.com
Live Matrix, the TechCrunch Disrupt ’10 finalist that proclaimed to be the “TV Guide for the web,” has been acquired by online video guide OVGuide.com in an all stock deal. As a part of the deal Live Matrix co-founder and CEO Sanjay Reddy will become OVGuide’s new CEO. Although Live Matrix...
Kony 2012 documentary on Ugandan warlord is unlikely viral phenomenon
www.guardian.co.uk
The 30-minute film about guerilla leader Joseph Rao Kony has been watched more than 30m times in 48 hoursKony 2012 is an unlikely internet phenomenon. The 30-minute documentary about a despot Ugandan warlord has been watched more than 30m times online in less than 48 hours.The hard-hitting film, uploaded by...
Google Creative Lab Gets ‘Old Spice’ Creative Director Iain Tait From Wieden + Kennedy
techcrunch.com
A big hire for Google announced today, and perhaps a sign of some sharper viral marketing coming out of the company going forward: the company is adding Iain Tait to the team at Google Creative Lab, the company’s in-house team that creates marketing campaigns for all things Google, covering products...
Spoiling Prometheus: is the PR campaign giving away too much?
www.guardian.co.uk
Ads, hashtags, trailers for trailers … with all the marketing gimmicks for Ridley Scott's sci-fi epic, I'm starting to think I can already predict the entire storylineThere's nothing like a world television first to get the adrenal glands pumping: John Logie Baird's 1926 demonstration at the Royal Institution in London;...
Samsung ships QF20 camcorder with WiFi, toughened-up W300 pocket cam
www.engadget.com
Samsung's CES blitz included a tease of five new camcorders, but precious little in the way of launch details. Some of the mystery has ended, as two of the camcorders -- the QF20 and W300 -- are at last hitting US stores. The QF20 caters to the Internet crowd...
Infographics Are Not a Social Media Strategy
pandodaily.com
I can’t be the only one to notice this…infographics, “viral” videos, Like and Retweet campaigns, they all seem to be trying a bit too hard lately. For example, most infographics I see today are no more than visual press releases with graphical elements tied to information…and then more information…but wait,...
Facing limits of traditional PR, Original9 Media will arm companies with content
venturebeat.com
What happens when a public relations firm sobers up and realizes it actually has limits? When it realizes clients could benefit from content it doesn’t have the bandwidth to provide? This is a serious question that plagued the founders of San Francisco-based PR firm LaunchSquad, and instead of trying...
Viral With a Purpose? Upworthy Finds Serious Web Content Worth Sharing
allthingsd.com
Upworthy launched today, a viral aggregator that promises to find interesting and shareable content on important topics. That is, topics more important than your average cat video or nip slip slideshow. Upworthy’s output is a stream of curated daily picks via email newsletter, Pinterest, Facebook and Twitter. The first two...
When Viral Marketing Goes Viral
pandodaily.com
It looks like there’s a new trend in the marketing world, and that is to acknowledge that videos go viral, and then design advertisements to go viral. Sometimes it works, sometimes it doesn’t. First, let’s look at one that is entirely designed to go viral. Featuring Community star and Soup...
Old Spice Guy Just Showed Up In An Ad For Samsung's Smart TV
www.businessinsider.com
Samsung is firing on all cylinders right now with a stream of viral videos for its Galaxy phones and, now, one for the Samsung Smart TV which features Isaiah Mustafa, the towel-wearing Casanova from Procter & Gamble's Old Spice ads. On Unruly Media's Tech Ads Chart, which ranks commercial videos...
Denso makes video on mobile organised, social and fun; think ‘Flipboard for video’ but better
thenextweb.com
If you’re a big fan and user of content delivery services like Flipboard, Zite and others, then you’ll be interested to know that Singapore-based firm Anideo has introduced Denso 2.0, a new version of its mobile video app. The app has been loosely described as ‘Flipboard for video’, but it’s...
Edelman hires former Rocketboom host Joanne Colan as senior content specialist
thenextweb.com
One of the largest public relations firms in the world, Edelman, has over 4,200 employees globally. The company shared a new hire exclusively with The Next Web and it’s an interesting hire for a brand new position. Former Rocketboom host and writer Joanne Colan is joining the firm as senior...
Mozilla: Welcome Google and Obama, We Invented ‘Do Not Track’ A Year Ago
techcrunch.com
Mozilla took a moment this morning to remind everyone that it invented Do Not Track in February 2011, was the first to implement it with Firefox, and 18% of mobile and 7% of desktop Firefox users currently have it activated. Now the President and competitor Google Chrome are joining the bandwagon, but Firefox offered...
Why videos go viral |video| @GrrlScientist
www.guardian.co.uk
Shortly after the internet popped up and created a new niche, popular culture has been undergoing a vast and increasingly rapid transformationEvolution is happening every day. Evolution is occurring in plain sight. Every time a new niche appears or an existing niche opens up, evolution has the opportunity to go...
Sad State Of Copyright: Guy Using Short Clips Of Music In Viral Videos Accused Of Infringement
www.techdirt.com
Brian LaSorsa points us to the unfortunate case of Steve Kardynal, a pretty popular maker of funny online videos. There are all sorts of creative people who have been enabled to create and put their works out to the world thanks to things like YouTube. Kardynal makes funny sketches, with...
OnlineMechanix Makes It Easier To Hire A Wrench Monkey
techcrunch.com
We all have a horror story: you picked a mechanic from the phone book, made an appointment, took the car in for a minor repair, and got it back with three wheels missing and the roof on fire. That’s why John Formento, Jr. and his dad created OnlineMechanix, a scheduling...
From cold fusion to human-powered flight: Great tech hoaxes throughout history
www.extremetech.com
P.T. Barnum is famously credited with saying, “There is a sucker born every minute.” This week’s viral videos of a Dutch man taking flight powered only by a set of flapping wings certainly demonstrates that we all want to believe in the power of technology. There were plenty of skeptics...
The dirty secrets in the viral video sausage factory
venturebeat.com
Viral video is always a hot topic. It’s great theater – an ever-changing, ever-evolving window into Internet zeitgeist that enthralls millions of us every day. Few viral video fans, however, have any idea how videos become popular. I’ve been distributing branded videos online for seven years. My company has...
ROFLCon: 'I saw God and put it on YouTube'
www.theverge.com
You may have already heard that we were at ROFLCon 2012 last weekend. As a convention, ROFLCon is a varied assortment of characters, media, academics, and people who obsess over internet culture, viral videos, memes, and the celebrity that sometimes appears along with these things. There were some cool...
Why We Don’t Embed Demo Videos (And You Shouldn’t Either)
pandodaily.com
We don’t do a lot of rants here about PR people or the way media works. I mean, like all newsrooms, we rant a lot on our internal Yammer feed, we just usually don’t see the need to publish any of it. It’s inside baseball, and there’s not much...
The hype around video and why Facebook rules — 5 questions for Jonah Peretti
paidcontent.org
Media people don’t like combining hard-nosed political reporting with lots of kitties. Excerpt for Jonah Peretti. Shortly after luring Politico star Ben Smith to help build Buzzfeed’s Washington chops, Peretti launched a new channel devoted to fluffy animals. It’s all in a day’s work for the Huffington Post co-founder whose...
Cheezburger CEO Ben Huh on why we need to invest in education right now
www.geekwire.com
Cheezburger's Ben Huh at the Hacking EDU event in Seattle. Photos via Dan Thornton Cheezburger CEO Ben Huh may be in the business of cracking people up. But the Seattle Internet entrepreneur also has some strong opinions about filling people’s brains with more than just viral videos and silly Internet memes....
Planet Daily, Ken Lerer's Stealth Video Startup, Raises $5 Million
www.businessinsider.com
It looks like Planet Daily, Ken Lerer and Eric Hippeau's stealth video startup, has raised a round of financing. According to an SEC filing, the startup has raised $5 million. The filing was first spotted by BetaBeat. Oak Investment Partners may be an investor, as Fred Harman is mentioned in...
Jimmy Kimmel Is Getting Up To $2 Million A Year From YouTube (GOOG, DIS)
www.businessinsider.com
Thanks to the videos he posts to YouTube, Jimmy Kimmel is bringing in between $1 and $2 million in revenue a year, the Wall Street Journal's Christopher Stewart reports. Kimmel's YouTube presence is made up of eight to 12 clips a day of material that either got cut from...
Lilo Boosts SNL Online and Off, Despite Twittercism (Video)
allthingsd.com
Lindsay Lohan hosted “Saturday Night Live” this weekend, which gave the late-night comedy show a big 12 percent ratings boost and a few decent viral videos. The talented actress turned perennial tabloid queen is not without her controversies and Twitter was brutal in its assessment of her performance, especially...
Web Video Sucks, But Here’s How It Can Be Great
techcrunch.com
Editor’s Note: Jordan Kurzweil is Co-CEO of Independent Content, an agency that helps media companies launch new digital products and businesses. Prior to starting Independent Content, Jordan worked at AOL running original programming, and News Corp, where he helped bring its traditional brands to digital. You can follow him on...
A Sad Goodbye to the PandoList and Amanda Schwab
pandodaily.com
Today’s PandoList marks two milestones for us. The first is it brings us to 100 people profiled since we started the PandoList in March — 100 people you have likely never heard of but who are doing some of the most amazing work in the Valley. Some of my...
Google hires ex-Old Spice ad creator for its marketing team
9to5google.com
Google Creative Lab has picked up a great new hire, TechCrunch reports this evening. The Mountain-View based company is hiring Iain Tait, formerly of Wieden + Kennedy, the firm responsible for the popular Old Spice commercials (as seen above). Tait comes from ad agency Wieden + Kennedy, where he had most recently...
Marissa Mayer Explains Why Burnout Is Really About Resentment
www.businessweek.com
Marissa Mayer tells Bloomberg why burnout is about resentment. Please follow War Room on Twitter and Facebook.Join the conversation about this story »See Also:Top Viral Videos Of The Week: Girl Gets Literally Blown Away By A PlaneThe Secret Service Prostitution Scandal Is The 'Biggest In Its History'Here's The Chart That...
Wingsplay Pays Influencers To Spread Viral Videos, Runs Campaigns For NBC And Oxygen
techcrunch.com
If business creates a fun, potentially viral video, what’s the best way to convince people to share it? Wingsplay has a straightforward idea: Pay them. So advertisers pay Wingsplay to promote videos that they want to go viral. “Influencers” with accounts on Wingsplay then visit the site to watch the...
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