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Tech Moves: Avanade bolsters exec team; HBO promotes Xbox pioneer; Yahoo board changes

www.geekwire.com
Florin Rotar Avanade, a 12-year-old joint venture formed by Microsoft and Accenture, has named Florin Rotar as the company’s first chief technology innovation officer and Stella Goulet as its first chief marketing officer. Rotar has worked at Avanade since it was founded, and in the new role will be responsible for...
Tech Moves: Avanade bolsters exec team; HBO promotes Xbox pioneer; Yahoo board changes
Naming Nemo: how The Weather Channel took storm names away from the government

The Weather Channel teams up with Virgin Media for TV app

www.guardian.co.uk
Web and mobile sites also part of cross-platform deal as US network continues its expansion to the UK and EuropeWith claims of a "tropical heatwave" heading for the UK, telecoms group Virgin Media has picked a good time to launch a new weather service for its customers.The group has partnered...
The Weather Channel teams up with Virgin Media for TV app
7 Tornado Apps For Your Smartphone That Will Alert And Protect You

How Will LinkedIn Win In Social Business? Find Out At IGNITION

www.businessinsider.com
The heated competition between technology platforms to be the ultimate business tool is on. Facebook has defended the efficacy of ads on the network since coming out of post-IPO quiet period last month. Twitter recently rolled out brand-friendly events pages. And LinkedIn just launched a feature allowing companies to target...
How Will LinkedIn Win In Social Business? Find Out At IGNITION

Big Data Right Now: Five Trendy Open Source Technologies

techcrunch.com
Big Data is on every CIO’s mind this quarter, and for good reason. Companies will have spent $4.3 billion on Big Data technologies by the end of 2012. But here’s where it gets interesting. Those initial investments will in turn trigger a domino effect of upgrades and new initiatives that...
Big Data Right Now: Five Trendy Open Source Technologies
100 million apps later, The Weather Network launches My Friends Weather

Vine, Seamless, and 'Say Yes to the Dress': An Internet Preparedness Kit for Snowstorm Nemo

betabeat.com
Via Smile, It Looks Good on You You'd think after Hurricane Sandy, nothing short of the actual apocalypse could rattle New Yorkers. And yet, if Twitter is any indication, it seems there's a fair bit of panicky flailing happening around the city right now. Well, buck up, because we've assembled a complete...
Vine, Seamless, and 'Say Yes to the Dress': An Internet Preparedness Kit for Snowstorm Nemo
Weather Channel Goes Full on Geek with 2012 Winter Storm Names
No One Wants to Download Your App When They Go to Your Website

Sponsored post: Learn about distributed systems at Basho's RICON East conference

gigaom.com
RICON East 2013 is a technical conference exclusively focused on Riak and distributed systems. RICON East will be held in New York City on May 13-14. More than 25 speakers will discuss applications, use cases and the future of distributed systems, including NoSQL solutions and cloud storage. A RICON East conference pass provides...
Sponsored post: Learn about distributed systems at Basho's RICON East conference

Revealed: Mobile Advertising Strategy From Top Publishers

www.businessinsider.com
Mobile smartphones and tablets offer new revenue for publishers who can advertise smartly on them -- and The Weather Channel's popular mobile app is the latest to demonstrate it. Roughly 100,000 users daily download the app, for a total of 78 million downloads on smartphones and tablets combined to date,...
Revealed: Mobile Advertising Strategy From Top Publishers
Weather Channel poaches another top Vivaki executive

Why online advertising will get easier for publishers (and why it won't)

paidcontent.org
The concept of selling digital ads is basic enough — offer up a piece of screen and invite brands to buy it. But for publishers, the ad tech industry can feel like a mix of quantum physics and witchcraft. Instead of simple transactions between publisher and buyer, digital ad sales...
Why online advertising will get easier for publishers (and why it won't)

Silicon Valley Entrepreneur Legend Max Levchin Joins Yahoo Board, Intuit's Smith And Weather Channels's Kenny Leave

techcrunch.com
Max Levchin has been many things in his long year run in Silicon Valley — PayPal cofounder, Slide founder, angel investor, etc. etc. — but now he’s trying on something more traditional. He’ll be joining Yahoo’s board of directors, in the latest move by the storied web company to reinvigorate...
Silicon Valley Entrepreneur Legend Max Levchin Joins Yahoo Board, Intuit's Smith And Weather Channels's Kenny Leave
Twitter Launches Twitter Amplify For Real-Time Videos In Stream, Partnering With BBC, Fox, Fuse And Weather Channel
Funding Daily: Chugging towards change
Thanks Google Keep! EverNote sees uptick in downloads, usage

Industry Moves: TubeMogul; Vibrant; RTP; Joule; Adara; Think Realtime

paidcontent.org
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… —TubeMogul: Paul Joachim is joining as chief revenue officer, leaving his post as SVP at Vibrant Media. He first started out in the tech industry as an engineer, then...
Industry Moves: TubeMogul; Vibrant; RTP; Joule; Adara; Think Realtime

IT'S HERE: Announcing IGNITION 2012

www.businessinsider.com
From analysis of Apple to Amazon, from mobile payments to tablet publishing, find out about the future of digital business models at Business Insider's third-annual IGNITION: Future of Digital conference, taking place Nov. 27-28, 2012, in New York. Brad Horowitz, who leads development of Google+, will speak on the future...
IT'S HERE: Announcing IGNITION 2012

Weather Company unveils three new web series, offers "four-screen" ad opportunity

paidcontent.org
The Weather Company, eager to expand beyond its usual fare of snow and storms, announced three new original web series on Monday that will feature athlete amputees, virus pandemics and disaster survivors. The company says advertisers can be exclusive sponsors of the shows, which consist of six 2 two to...
Weather Company unveils three new web series, offers "four-screen" ad opportunity

You'll Fall In Love With The Weather Channel's Gorgeous New iPhone App

www.businessinsider.com
The Weather Channel launched a full update for its iPhone app, available now. The update is in line with the company's major redesign of their brand. It also recently refreshed the Weather.com homepage. This is the first big change to the app since 2009, and you can really see the...
You'll Fall In Love With The Weather Channel's Gorgeous New iPhone App
Leap Motion To Begin Shipping In May

Blue skies for The Weather Channel's overhauled iOS app

reviews.cnet.com
TWC now has perhaps the best interface of any iPhone weather app. It's free, though you'll have to endure some beefy banner ads. [Read more]...
Blue skies for The Weather Channel's overhauled iOS app

A Really Good Mobile App Will Crush Your Mobile Website (AAPL, GOOG)

www.businessinsider.com
Analytics company ComScore released an interesting, though somewhat inconclusive, report on time spent in mobile applications on smartphones. The startling headline stat that jumps out is 82% of time spent on mobile is inside of applications. This would confirm what a lot of people think -- applications are killing the...
A Really Good Mobile App Will Crush Your Mobile Website (AAPL, GOOG)

The Weather Channel Releases Lumia-Only Windows Phone App: Augmented Reality, Social Weather Alerts, And More

techcrunch.com
The Weather Channel has been working hard to improve its mobile experience, with a new iPad app, a revamped iPhone app, and now a brand new Windows Phone app for Lumia devices. The WP app for Lumia will have features exclusive to Lumia owners for the next three to six...
The Weather Channel Releases Lumia-Only Windows Phone App: Augmented Reality, Social Weather Alerts, And More
The Truth About The Secret Talks Between Yahoo And Apple (YHOO, AAPL)

Tiger Pistol Raises $1M+ For Easy Social Media Marketing, Leaves Beta

techcrunch.com
Tiger Pistol, an Australian startup offering social media marketing tools that it describes as both “small business friendly” and “enterprise powerful”, is coming out of its closed beta test today and launching to the public. It’s also announcing that it has raised $1 million in angel funding. Co-founder and CEO...
Tiger Pistol Raises $1M+ For Easy Social Media Marketing, Leaves Beta
5 ways to track Hurricane Sandy online

Medialets banks a $10M Series C amid an adtech funding resurgence

pandodaily.com
Once considered an unsexy startup sector, adtech has been seeing increasing attention from VCs as of late. The latest recipient of an eight figure check is mobile advertising platform Medialets which today announced $10 million in Series C financing led by Greenspring Associates. Medialets describes its offering as “spanning...
Medialets banks a $10M Series C amid an adtech funding resurgence
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