word of mouth marketing

word of mouth marketing

Google Patent Application: Wants to own social media invites to web services

thenextweb.com
Hot on the heels of Facebook patenting the social news feed, Google-owned Mechanical Zoo, the company behind Aardvark, has filed a patent application which would see it owning the practice of using social status messages for word of mouth marketing.In the application, the company details how it wants to own...
Google Patent Application: Wants to own social media invites to web services

How This Never-Been-Kissed MIT Nerd Built A $10 Million 'Sugar Baby' Dating Empire

www.businessinsider.com
Brandon Wade has built a controversial online dating empire based around the concept that it's perfectly OK for people -- men, mostly -- to pay women for dates and relationships. He's also a master of PR and word-of-mouth marketing. Just look at his media clips: From The New York Times...
How This Never-Been-Kissed MIT Nerd Built A $10 Million 'Sugar Baby' Dating Empire

Cannibailsm and spam

sethgodin.typepad.com
So, these two cannibals are eating a clown, and one says to the other, "does this taste funny to you?"We don't often have conversations about cannibalism. We don't trade recipes or talk about health issues. That's because it's off the table, not permitted, inconceivable.Marketers should feel the same way about...
Cannibailsm and spam

Twitter Sees Green On the Horizon: Ad Platform 'Imminent'

www.readwriteweb.com
The question all along has been - "how will Twitter monetize?" and it looks like we have at least one answer today. According to an article in MediaPost, the release of a Twitter ad platform is "imminent" and we'll likely signs of it on our Twitter feeds within a month....
Twitter Sees Green On the Horizon: Ad Platform 'Imminent'

Post Google Deal, Wildfire Hints at Importance of Influencers

pandodaily.com
Call them what you’d like, “Influencer,” “Advocate,” “Superfan,” every brand is after for the ones who’ll most benefit its word-of-mouth marketing. Last week Wildfire Interactive was acquired by Google; today the company released a report measuring how much the value of a fan. Is this a sign the social SaaS platform, which...
Post Google Deal, Wildfire Hints at Importance of Influencers

Android this week: HTC One arrives; TweetDeck gone soon; Galaxy Note 8.0 impresses

gigaom.com
The big HTC One launch date came and went this week, with two carriers selling the phone in stores on Friday. The Android handset is HTC’s flagship phone that has much riding on its success: HTC is hoping this hero can turn the tide of falling sales and revenue over...
Android this week: HTC One arrives; TweetDeck gone soon; Galaxy Note 8.0 impresses

Catching up with CrowdTwist: How this company can grow a bright future

thenextweb.com
This post is brought to you by HP Elite. Find out more at hp.com/elite. It’s simple fact that there is no better form of advertising than organic word of mouth marketing. There is no recommendation like the one that comes from a trusted or loved one – those that...
Catching up with CrowdTwist: How this company can grow a bright future

Putting Into Practice: Facebook Open Graph

www.insidefacebook.com
This is a guest post from Jon Eccles, product manager of social integration at Thismoment, an enterprise platform for digital experience marketing. The platform has tools for integrating Open Graph and deploying other campaigns on Facebook, Twitter, YouTube and more. Facebook Open Graph is a framework that connects anything and everything in...
Putting Into Practice: Facebook Open Graph

Social Ads Upstart Unified Acquires Facebook Analytics Guru PageLever

techcrunch.com
Businesses won’t spend money on social if they don’t understand how it helps them. That’s why Unified’s social ads buying platform could get a big boost from its acquisition of PageLever, which gives marketers deep insight into the impact of their social strategies. PageLever‘s detailed analysis can show brands what and...
Social Ads Upstart Unified Acquires Facebook Analytics Guru PageLever

Lady Gaga: saviour of the book trade?

www.guardian.co.uk
The jury is out as 15,000 Little Monsters 'like' Gaga's Facebook tip, The Drunk DietAs the internet consolidates its position as the dominant medium(s) of our era, it's not just Amazon's terrifying brand reach - with the new smart phone app that allows people to use bricks and mortar booksellers...
Lady Gaga: saviour of the book trade?

Grocery delivery startup Instacart adds Trader Joe's to its service, allowing for on-demand Two Buck Chuck

thenextweb.com
Update: Unbeknownst to us at the time of posting, Instacart has temporarily suspended alcohol sales through its service. Thus, the title of this post is a bit off: you can’t yet buy wine from Trader Joe’s. The company told TNW that it is an issue it is working to solve,...
Grocery delivery startup Instacart adds Trader Joe's to its service, allowing for on-demand Two Buck Chuck

Extole turns regular customers into brand ambassadors, raises $10M

venturebeat.com
Nearly every company has a social presence these days, but personal recommendations are often a more powerful way to boost sales. If you’ve never heard about a company before, but your friend has, you’ll likely trust her opinion over that of a complete stranger. But keeping track of how much...
Extole turns regular customers into brand ambassadors, raises $10M

AppsFlyer says social sharing delivers better results than search in app marketing

venturebeat.com
July 9-10, 2013 San Francisco, CA Early Bird Tickets on Sale Word of mouth marketing over social platforms delivers better results in paid app marketing than search, according to a study by AppsFlyer, a firm that tracks mobile app marketing and monitors billions of events such as the number...
AppsFlyer says social sharing delivers better results than search in app marketing
Marketing automation firm Marketo gets social with Crowd Factory acquisition
KnexxLocal Raises $1.1M In Seed Funding, Launches Instamonial App For Local, Word-Of-Mouth Marketing
Social commerce is like a unicorn: beautiful, alluring, and almost totally imaginary

Facebook Launches App Center, Admits It Is An Advertising Company

www.readwriteweb.com
Over the next few weeks, Facebook users can expect to see recommendations for apps based on their activity on the social network. It’s good news for developers and Facebook users, but investors still grumbling about Facebook’s lackluster initial public offering last month shouldn’t expect it to be an immediate panacea....
Facebook Launches App Center, Admits It Is An Advertising Company

10 Days After Launch, This Hot New App Has 1.2 Million Downloads

www.businessinsider.com
Dan Porter spent the last three years trying to create viral games.  His original startup, I'm In Like With You, was a social dating website that turned into a social gaming company, OMGPOP, in 2008. OMGPOP created Facebook games; the games performed well enough, but engagement was not amazing....
10 Days After Launch, This Hot New App Has 1.2 Million Downloads

Groupon slapped with patent lawsuit by digital marketing firm Blue Calypso

thenextweb.com
Another day, another patent lawsuit, but this time at least it doesn’t involve any patent trolls nor any Apples or Samsungs. Daily deal giant Groupon has been hit with a patent suit by digital word-of-mouth marketing company Blue Calypso, which is led by Bill Ogle, ex-CMO of Motorola Mobility (now...
Groupon slapped with patent lawsuit by digital marketing firm Blue Calypso

Identifying Influential Reviewers for Word-of-Mouth Marketing: Publication year: 2010Source: Electronic Commerce R... http://bit.ly/bj1zNz

www.sciencedirect.com
Identifying Influential Reviewers for Word-of-Mouth Marketing: Publication year: 2010Source: Electronic Commerce R... http://bit.ly/bj1zNz
Has Facebook Lost Faith in Social Ads?

Suitcase Startup episode 2: Marketing tips for brand new startups

thenextweb.com
Every two weeks, we’re following Chris Bradley in his Suitcase Startup mission, as he travels around his adopted home of London, armed only with a suitcase and a dream, meeting people who can help him launch his company, Publicate. Episode 2 is all about marketing. Chris is facing the same...
Suitcase Startup episode 2: Marketing tips for brand new startups

Refer.ly Launches Influencer Affiliate Platform Ahead of YC Session

pandodaily.com
Share links and earn rewards! It sounds like a shady Internet get-rich-quick scheme. Or a way to spam your friends in exchange for pennies. There is a reason pay-per-tweet businesses geared at average Joes and Janes haven’t quite taken off. But word-of-mouth marketing is so damn tempting to capitalize on,...
Refer.ly Launches Influencer Affiliate Platform Ahead of YC Session
The DeanBeat: Creating a pop icon that will never age (exclusive)

#Spon, #Paid and #Samp: New Tags for Shilling on Twitter

www.readwriteweb.com
Quick - you have 140 characters to say something witty, include a link and disclose the fact that the company you're tweeting about happened to give you a free sample of the product so you could give it a whirl. What do you do? The Word of Mouth Marketing Association...
#Spon, #Paid and #Samp: New Tags for Shilling on Twitter

User-Generated Video Ad Units Come To Facebook Newsfeeds Through New Partnership

marketingland.com
Word-of-mouth marketing at scale has been one of the Internet’s greatest — and most illusive — allures for brands. Through a new partnership announced today, social rich media platform Moontoast and user-generated video platform VideoGenie are aiming to make it easier for brands... Please visit Marketing Land for the full...
User-Generated Video Ad Units Come To Facebook Newsfeeds Through New Partnership
Crowdsourcing A Live Show Lets Fans Spread The Word About How Awesome You Are

Watch Bill Gates talk about Microsoft Excel in 1987 (and more history)

thenextweb.com
If you’re into the history of computing, watch this History Uncut video showing a young Bill Gates taking questions from the press about Microsoft Excel for Windows, back in 1987. Glasses were really big back then, clearly. As it happens, Microsoft had already released the first version of Excel two...
Watch Bill Gates talk about Microsoft Excel in 1987 (and more history)

Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts

techcrunch.com
Dynamic Signal, the social marketing company led by Adify co-founder Russ Fradin, is launching a new product today called VoiceStorm that encourages, manages, and measures employees’ efforts to promote a company on social networks. Fradin told me that VoiceStorm is functionally similar to Dynamic Signal’s existing platform, which helps companies...
Dynamic Signal Launches VoiceStorm To Manage Employees' Social Media Promotion Efforts
TechStars Spotlight: Linksy turns influencers into brand champions
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