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SELL! Here Are 11 Stocks That Wall Street Expects To Tank (PROJ, WPP, SIGM, FGP, CACB, EGLE, LL, MCBC, SHLD, TLB, OSIR, NGX, ASTI)

www.businessinsider.com
As Zynga and Netflix shares collapse this week, some investors are concerned that they're holding sharply overvalued equities. So we decided we would help out. Business Insider screened the stock market to find those that were trading at least 25 percent Wall Street analysts' average price targets. We found 11...
SELL! Here Are 11 Stocks That Wall Street Expects To Tank (PROJ, WPP, SIGM, FGP, CACB, EGLE, LL, MCBC, SHLD, TLB, OSIR, NGX, ASTI)

WPP Doubles Down On Digital, Buys Leading Agency AKQA

techcrunch.com
WPP today has announced a major development in its strategy to shift a bigger part of its business to digital: it is buying AKQA, one of the biggest — and independent — digital agencies around. WPP says that AKQA will continue to operate as an independent agency, and its current...
WPP Doubles Down On Digital, Buys Leading Agency AKQA
How To Build An Internal Social Network That Your Company Loves
An $800M Buddy Media Acquisition Would Be Worth 8X Its Current Revenue

Foursquare promises 'a lot of love' for UK brands and users

www.guardian.co.uk
Omid Ashtari admits that the social location service needs to do more to win Brits round to social locationFoursquare is courting retailers, businesses and media companies in the UK in an effort to make its social location app more popular among British smartphone owners.Business development executive Omid Ashtari, who is...
Foursquare promises 'a lot of love' for UK brands and users

AppNexus CEO Says 'Multi-Billion Dollar Exit' Expected

www.businessinsider.com
Now that Tumblr has been acquired by Yahoo, people are wondering what the next big New York IPO might be, and many fingers are pointing at AppNexus, the online ad platform based in the Flatiron district. We talked to CEO Brian O'Kelley recently and he told us that wasn't planning,...
AppNexus CEO Says 'Multi-Billion Dollar Exit' Expected

Millward Brown: Apple's Brand worth up to $183B, most valuable in the world

9to5mac.com
.   According to a WSJ story today, Apple’s brand may be worth as much as $183 billion dollars according to Millward Brown study that greatly varies from an earlier Interbrand study. The most valuable brand in the world, according to WPP PLC’s Millward Brown, is Apple Inc., worth $183 billion—nearly a third of the...
Millward Brown: Apple's Brand worth up to $183B, most valuable in the world

Dentsu-acquired Aegis to pay $86m for Chinese digital advertising shop Catch Stone

thenextweb.com
Aegis Group, the British marketing firm that is in the process of being acquired by Japan’s Dentsu for $5 billion this month, has announced that it has agreed a deal to buy China’s Catch Stone for an initial consideration of $86 milllion (550 million RMB). The deal sees Aegis gain ownership...
Dentsu-acquired Aegis to pay $86m for Chinese digital advertising shop Catch Stone

“Unpolished gem” Myanmar has much potential for IT, telecoms and tech

thenextweb.com
Asia is increasingly becoming a market of focus of technology firms, thanks to the explosive rise in smartphone adoption, mobile Internet usage and other the uptake of other technology, but a new market is now being talked about: Myanmar (also known as Burma.) Following recent elections and political reform —...
“Unpolished gem” Myanmar has much potential for IT, telecoms and tech

paidContent 50: Who's up and who's down

paidcontent.org
There is no doubt who the biggest dog on the digital-media block is. Google (again) tops our paidContent 50 list. It accounted for a full quarter of the total digital revenues on the list. But the Mountain View firm’s growth came not from successful expansion into new revenue lines like social...
paidContent 50: Who's up and who's down
Microsoft writes off most of its 2007 $6.3B ad business bet

Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

techcrunch.com
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing...
Buddy Media Acquires Social Ad-Buying Tool Brighter Option To Sync Paid and Owned Marketing

Facebook Has Decreased Page Reach, And Here's Why

techcrunch.com
Editors note: This is a guest post by Robin Grant, Global Managing Director of We Are Social, a social-media agency with offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo. Despite what you might have been told to the contrary by Josh Constine in these very...
Facebook Has Decreased Page Reach, And Here's Why

Consumer Survey Shows Windows Phone Growth In US Market

marketingland.com
Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and... Please visit...
Consumer Survey Shows Windows Phone Growth In US Market

Advertisers should slash newspaper and magazine budgets, says WPP boss

www.guardian.co.uk
Sir Martin Sorrell says WPP finds huge disparity between outlay on advertising and time consumers spend reading publicationsSir Martin Sorrell, the chief executive of WPP, has said advertisers should think seriously about slashing the amount they spend on newspapers and magazines - and accused Google, Facebook and Twitter of being...
Advertisers should slash newspaper and magazine budgets, says WPP boss

Industry Moves: Axcient; Genesis Media; PulsePoint; Quantcast; Outbrain; Kenshoo; Compass Labs

paidcontent.org
Axcient: The company welcomes Asim Razzaq as VP of engineering and Eric Weiss as VP of marketing. Prior to joining Axcient, Razzaq led the engineering team at PayPal; Weis comes to Axcient from GreenRoad. Genesis Media: The video ad solutions company appointed its co-founder Mark Yackanich as its new CEO and chairman of the...
Industry Moves: Axcient; Genesis Media; PulsePoint; Quantcast; Outbrain; Kenshoo; Compass Labs

Sir Martin Sorrell unconvinced that Facebook is a good advertising medium

www.guardian.co.uk
WPP boss, speaking at Cannes Lions, says the social network provides branding opportunities, but not much moreSir Martin Sorrell has dealt Mark Zuckerberg's plan to turn Facebook into an advertising juggernaut a blow by saying that he is unconvinced the social network is a good advertising medium for clients.The head...
Sir Martin Sorrell unconvinced that Facebook is a good advertising medium

WPP aims for Silicon Valley digital investment via AKQA acquisition

paidcontent.org
The world’s largest advertising agency has been making so many digital acquisitions over the last two years that barely a day goes by without another deal announcement. But WPP’s latest sees the outfit making an even bigger digital stride… It is buying the specialist and well-regarded 11-year-old digital communication agency...
WPP aims for Silicon Valley digital investment via AKQA acquisition

11 Of The Wildest Technology Conspiracy Theories

www.businessinsider.com
Nothing is at it seems! Or is it? Plus, they're all out to get you. Want proof? One theory says the CIA has funded an operation that trawls Facebook for data. Seriously. Whether the motivations are political, financial, or otherwise, plenty of people are convinced that big businesses and governments...
11 Of The Wildest Technology Conspiracy Theories
Kantar On Smartphones: Samsung 45% Of Euro Sales; Apple Gained Only In UK, US; RIM Holds On In France

HUGE FACEBOOK ADVERTISER: The Skeptics Are Dopes -- It Will Be Worth More Than Google

www.businessinsider.com
The head of the vast global marketing firm Havas thinks that investors just don't get it with respect to Facebook. Specifically, he thinks Facebook will be worth more than Google. Why? Because Facebook's revenue opportunity is much bigger than "advertising." Here he is, Havas CEO David Jones, quoted in...
HUGE FACEBOOK ADVERTISER: The Skeptics Are Dopes -- It Will Be Worth More Than Google

How looking beyond UK may save British newspapers

www.guardian.co.uk
With British titles deriving up to 55% of readers from abroad, the temptation to expand internationally for growth is compellingFor most of the half century since the Guardian left Manchester, Britain's newspapers have travelled little further than a few miles out of Fleet Street, in most cases with only a...
How looking beyond UK may save British newspapers

Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

www.businessinsider.com
Good morning, AdLand. Here's what you need to know today: According to the Denver Egotist, Old Spice created the world's very first -- and maybe last -- online scratch 'n sniff banner ad. While you won't be able to smell the scent immediately off of your computer screen (because that's impossible), consumers...
Old Spice Somehow Created A Scratch 'N Sniff Web Banner Ad [THE BRIEF]

Cratering Search & Display Sectors Drove U.S. Ad Market Into Decline in Q4

paidcontent.org
Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report released Monday by research firm Kantar Media said. According to Kantar, which is owned by global ad-agency conglomerate WPP, the fourth quarter of 2011 was...
Cratering Search & Display Sectors Drove U.S. Ad Market Into Decline in Q4

Industry Moves: TubeMogul; Vibrant; RTP; Joule; Adara; Think Realtime

paidcontent.org
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… —TubeMogul: Paul Joachim is joining as chief revenue officer, leaving his post as SVP at Vibrant Media. He first started out in the tech industry as an engineer, then...
Industry Moves: TubeMogul; Vibrant; RTP; Joule; Adara; Think Realtime
WPP's Sorrell Says Salesforce's Acquisition Of Buddy Media Was 'Unfortunately' Premature

EFF Condemns Google For Circumventing Safari Privacy Protections

www.techdirt.com
One of the common statements that we heard time and time again from SOPA/PIPA supporters in the last couple months was that all of the many civil liberties groups that worked against the bills were really "Google fronts." The key target in these attacks was almost always EFF -- a...
EFF Condemns Google For Circumventing Safari Privacy Protections

Buddy Media Adds Brighter Option to Help Brands Buy Facebook Ads

allthingsd.com
Buddy Media, a startup that helps brands manage their presence on Facebook, is now going to help them buy ads, too. The New York-based company has acquired Brighter Option, a “Facebook ads API company” that helps brands purchase media on the social network. WPP, the ad giant that invested in...
Buddy Media Adds Brighter Option to Help Brands Buy Facebook Ads

How iPhone 5 Might Rescue Apple's Torpid Mobile Ad Business (AAPL)

www.businessinsider.com
The launch of Apple's iPhone 5 today might inject some new life into Apple's mobile ad business, iAd, because its new screen is bigger. Apple's domination of the phone and tablet mobile space tends to overshadow its failure to generate significant revenues from mobile advertising. Google, Pandora, Twitter, Millennial Media...
How iPhone 5 Might Rescue Apple's Torpid Mobile Ad Business (AAPL)

Salesforce Set to Snap Up Facebook Friend Buddy Media For More Than $800 Million

allthingsd.com
Enterprise, meet social: Cloud computing pioneer Salesforce.com is close to a deal to acquire Buddy Media, the 5-year-old company that helps brands manage their Facebook presence. Sources say the two companies have agreed to terms that will value Buddy Media at more than $800 million, but that the transaction hasn’t...
Salesforce Set to Snap Up Facebook Friend Buddy Media For More Than $800 Million
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