wunderman

wunderman

Industry Moves: SocialVibe; eBay; AdColony; Ingram Content; MXM

paidcontent.org
SocialVibe: John Capano joins as CMO, Brett Lofgren as CRO and Bob Lonigro as VP of sales. Capano will work out of the Los Angeles headquarters, while Lofgren and Lonigro will be based in New York. Most recently, Capano advised clients on digital and social strategy as SVP of digital...
Industry Moves: SocialVibe; eBay; AdColony; Ingram Content; MXM

BLASPHEMY: Gandalf Exploited to Shill For Microsoft Phones

betabeat.com
Unbelievable. Is nothing sacred? The Next Web reports that Gandalf–an absolutely critical figure in most nerds’ adolescences, the motherfucking Merlin of the 20th century–has been pimped out to promote Microsoft’s line of Windows Phones: Microsoft has partnered with Wunderman to create new digital, press and outdoor materials, featuring Bilbo Baggins (played by...
BLASPHEMY: Gandalf Exploited to Shill For Microsoft Phones

I'm Gandalf, and this is my Windows Phone: Microsoft taps The Hobbit characters for new marketing campaign

thenextweb.com
Microsoft is set to step up its Windows Phone marketing campaign, building on its existing marketing featuring Gwen Stefani, Jay-Z and Jessica Alba, and tapping into The Hobbit franchise following a deal with Warner Bros. Marketing reports that Microsoft has partnered with Wunderman to create new digital, press and outdoor...
I'm Gandalf, and this is my Windows Phone: Microsoft taps The Hobbit characters for new marketing campaign

Twitter enters a lucrative 'strategic partnership' with WPP, 2 months after its Starcom deal

thenextweb.com
Back in April this year, Starcom Mediavest Group entered into a media partnership with Twitter, giving it access to the social media platform’s data, and other ‘perks’ based around ads it buys on Twitter. Now, rival media behemoth WPP has announced a ‘global strategic partnership’ of its own with Twitter,...
Twitter enters a lucrative 'strategic partnership' with WPP, 2 months after its Starcom deal

Microsoft marketing wizards tap Bilbo Baggins, Gandalf to tout new Windows Phones

www.geekwire.com
Will Gandalf be replacing that staff with a brand new Windows Phone? OK, this may be entering an entirely new realm of geekdom. The marketing wizards at Microsoft have struck a deal to promote its Windows Phone devices by showcasing the likes of Bilbo Baggins, Gandalf and other characters from The...
Microsoft marketing wizards tap Bilbo Baggins, Gandalf to tout new Windows Phones
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